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Fleet Feet Sports Newsletter
Issue #2
 
June 24, 2008
In This Issue
Run Happy
Hartford Half Marathon Training Program
In Store Now...
Brooks Day

Summer is here! 

 

I love these longest days of the year because it feels like I have more time to sneak in a run or walk which always puts me in a good mood.  Maybe that is why I like Brooks Running's advertising slogan "Run Happy" - though I have to admit that I'm not always smiling while I'm running.  Usually, it's not until I am finished that those endorphins kick-in and I get that "runner's high".  Exercise has a way of invigorating and empowering.  How many of you have felt like you could take on any challenge life throws at you after working out?  It's the best feeling!

 

I invite you and your family and friends to Run/Walk/Jump/Skip Happy this Saturday as we celebrate Brooks Day from 10am to 5:30pm.  You'll be able to take a pair of Brooks Shoes, including the sweet new Infinity and Defyance, for a test run on our "Infinity & Beyond Test Track", talk shoes with Brooks Guru Gen, get free stuff when you purchase a Brooks product, bounce on the Brooks MoGo ball, and chill out with a frosty sno-cone (stop by the store on your run or walk and we'll make you a Gatorade sno-cone to keep you cool and hydrated!)   

 

Did I mention that one lucky person will win the shoes they test drove??!!  

 

Hope you can stop by!

 

Live Fit!

Stephanie

Half Marathon Training Program

Fleet Feet Logo

Have you dreamt about completing a half-marathon, but didn't think you could do it?    This is your year!  
 
Fleet Feet Sports Hartford is excited to offer a half marathon training program for beginners led by Coach Ingrid Gamm.  The 12-week program starts on Sunday, July 20 with a 3 mile run.  Our goal race is the Hartford Half Marathon on October 11, but if you want to do another race, that's fine too.  The program costs $100 and includes professional coaching, training plan, weekly tips and motivation, two weekly supported runs (Sundays at 7:00am and Thursdays at 6:30pm), moisture-wicking shirt and special tented area on race day.  The program cost does not include the race entry fee.   
 
The program will be limited to the first 30 people who sign-up so don't delay for too long.  Stop by the store to sign-up or email your contact information to staff@fleetfeethartford.com.  We will have an informational/kick-off meeting on Thursday, July 17 at 7:00pm.
 
Make Saturday, October 11 a day when your dreams will come true.  You can do it!
In Store Now... 
by Ingrid Gamm 

Balega Logo

Did you know that there are over 250,000 sweat glands in the foot?  In one day, your feet can produce over a pint of sweat. That's a lot of salt and water!  Add cotton socks which soak-up all that moisture like a sponge and you've got the perfect recipe for blisters and stinky feet.  That's why we recommend wearing socks made of moisture-wicking synthetic material which are designed to keep your feet dry and clean. 
 
The hands-down favorite sock in the store is made by a company called Balega.  Balega is a proud American-South African initiative with the socks being made of highest-quality materials in a state-of-the-art facility in Cape Town, South Africa and a design and distribution team in Hickory, NC.  Balega socks have the most amazing fit - they literally hug your feet so there are no gaps, slippage or bunching.  There are no seams either to irritate your toes and an extra deep heel pocket.  In fact, it takes 3.5 minutes to make a Balega sock - more than double the time to make a typical sock - because they are hand-linked.  The result is amazing. 
 
We have just gotten in a full selection of Balega socks including cushioned and non-cushioned (Schuyler's favorites) socks in a variety of styles including no-show, low-quarter, quarter and crew.  We have samples for you to try on and see which ones you like best. 
 
Note from Stephanie:  My dad is an old school runner whose preferences are hard to change.  He loved his thick socks and was skeptical about the Balega socks I gave him for Christmas.  He thought nothing else could provide the cushioned ride he enjoys and needs.  But after one run with the Balega, he was converted and those old, thick socks were recycled.  He loves how his feet are enveloped in cushion - and he loves how he can run in the same pair of socks all week and they never get stiff and shapeless.  One day I hope to break him of that bad habit - but for now, I'm enjoying that I taught him something for a change!
Featured Article
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Saturday, June 21
BROOKS DAY
 
* Try a pair of Brooks shoes 
 
* Meet Brooks Guru, Gen 
 
* Free gift w/Brooks
   purchase
 
MoGo ball races
 
* Enjoy a refreshing sno-cone
 
10:00am - 5:30pm
 
Join Our Mailing List
Save 10 to 20%
Shorts-apalooza Coupon!
 
Summer means shorts, and we've got just about every style a man or woman could want - long, short and even shorter, zip pockets, deep pockets, splits, stripes, solids... Use this coupon for 10% off one pair and 20% off two pairs of in-stock shorts.  No other discounts apply.   One coupon per family.
Offer Expires: Friday, July 4 at 4:00pm