In this edition of Conservation + Recreation, we want to show you how Facebook can support your professional work. It is not the only online social networking platform to accomplish these things, but Facebook is a great way to connect with people, start conversations, and building a live and virtual following.
Facebook has one feature called "pages" that is distinctly geared toward professional use. Creating a page enables a Facebook user to establish a presence solely for the organization and include your organization's description, location, and contact information. Images and links related to the organization help enliven your content. The River Mountain Loop Trail, uses Facebook to connect with users in fairly innovative ways. Recently, they posted a picture of the trail, challenging users to identify a photo and where it was taken. Invite friends to "like" your page, thus subscribing them to any posts that take place on the page so they can see your newest content. The Adventure Cycling Association shares recent blog posts and other interesting findings regularly.
You can post news articles, links, and your own commentary on the page, and begin to engage your digital community in conversation. The Friends of Kingston Rail Trails asked their online community, "How might the Rail Trail work to connect the people to all of Kingston's assets?".
You can also build a list of specific followers, or announce a special event. The Friends of the Lafitte Corridor used Facebook, just this week, to invite project supporters and friends out to an event with DOI Secretary Ken Salazar and then to share and promote the press and stories that followed.
Just the Facts:
Facebook is the largest social network on the web. There is a pretty good chance that if you are reading this article right now, you already have a Facebook account; if not, you can join for free. It offers a user-friendly platform to promote your content quickly.
Use it if:
You are committed to frequent, fresh content and a strategy to enhance your digital presence. If you are, then Facebook might be the tool you need to generate some buzz with a new audience or connect on a daily basis with your current audience.
Don't use it if:
You want to set it and forget it. Facebook does not work like a traditional website; the nature of Facebook is "what's happening right now;" if you don't have the time or energy to commit to current content, it won't be right for you. Also, be sure to pay attention to the Facebook privacy policy, it changes frequently.
We look forward to seeing you there!
