Business Breakthrough InstituteContact Barbara MencerContact Denise Hedges

January 2008

In This Issue
Bullet For Your Life - Crossroads and Lost Roads

Bullet For Your Business - Developing Your Business ... Become An Expert

Bullet What If?

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Crossroads and Lost Roads

Some people are blessed to know what they want to do with their lives from an early age.  Then there are those among us who never quite figure out what we want to do and which interests we want to seriously pursue "when we grow up."  And so, we grow just a little bit older every year without having found our calling, our true passion in life.  And that's a shame, because doing what you love and loving what you do is such a big part of being deep-down happy and fulfilled.

Some people make choices easily ... even impulsively.  Others suffer over life's decisions, intent on keeping their options open ... until time forecloses on each possibility, one by one.  The chance to grab the brass ring slips away, not because we were lazy or because we tried and failed, but because we were frozen into indecision and inaction by fear and doubt and uncertainty.

Singer songwriter extraordinaire, David Wilcox, speaks to this so poignantly in his song, Hold It Up To The Light. 

It's too late - to be stopped at the crossroads
Each life here - a possible way
But wait - and they all will be lost roads
Each road's getting shorter the longer I stay

Can you relate?  Now that another year has come and gone, are you feeling that twinge ... that now-or-never feeling about some big decision you're trying to make?  You want to make a bold move, but you're afraid of making a mistake.  And how can you possibly know before you make your decision if it's the right choice for you? 

You can't.  But you can hold it up to the light.

I said God, will you bless this decision?
I'm scared, Is my life at stake?
But I see if you gave me a vision
Would I never have reason to use my faith?

I was dead with deciding - afraid to choose
I was mourning the loss of the choices I'd lose
But there's no choice at all if I don't make my move
And trust that the timing is right
Yes and hold it up hold it up to the light
Hold it up to the light, hold it up to the light

© David Wilcox, all rights reserved

That decision of yours?  It may never be easy to make, but if you can get past the endless chatter in your brain, and just hold it up to the light ... the light of inspiration ... of divine guidance ... of pure possibility ... you'll be choosing from a place of peace and inner wisdom and not from a place of anxiety and pressure.  And that can make all the difference.

Our wish for you?  When you reach life's crossroads, may your path always reveal itself, may your choices be clear, and may the best years of your whole life start right now ... right here.

Happy New Year.


Note:  We used excerpts from Hold It Up To The Light.  You can see the complete lyrics on the Internet and hear the song on the album Big Horizon.  It's a gem.

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Developing Your Business ... Become An Expert

You're an expert in your field, but are you also an expert at developing your own business or generating new business for your firm?  You'd be unusual if you were.  After all, where have you spent most of your time, effort, and money?  Probably in becoming good at what you do professionally, not in learning how to successfully operate a business or market your services.

For most people, the business they're running now is the first one of consequence they've ever run.  They're learning as they go in a trial-and-error, hit-and-miss kind of way.  They have no detailed master plan and no one has ever told them the secrets of success, so they find their way as best they can and hope things turn out okay.

You may eventually be successful at building your business without much training or outside help, but it's a terribly inefficient, frustrating, and stressful way to go about things.  It may take years for you to figure out what works and what doesn't. 

But it doesn't have to.  Why not make it months?

The process starts with assessing where you are in the development of your business and how much help you need, which is a great thing to do at any time, but especially at the start of a new year as you set your goals and make new plans.

Enter the Business BreakThrough Assessment.©  It's a simple tool we created to help you determine where you stand and, frankly, how much work you have to do.  It can help set you on the right path and keep you from making costly mistakes.

There are 24 statements.  You answer yes or no.  It takes only a couple of minutes and your results will come back to you immediately.

Here are a couple of the statements to give you an idea of what we're talking about.

I can explicitly state what I do, who I do it for, and what the benefits are for them.

I know the 7 major objections people offer & I'm comfortable responding to each one.

Like we said, simple and quick, but also very revealing.

It's a free service for anyone to use and it's on our website now.  Just click here to go directly to the assessment page.

The next step is to get the help you need to shorten your learning curve and streamline the process of building your business into something really special.

That's our specialty at Business BreakThrough Institute and, of course, we'd love to talk to you if you think we might be able to help you, but our interest right now is simply to serve you by allowing you to take an honest look at how you're doing in terms of laying out a strategy and mastering the techniques of successful sales and marketing.

Consider it our New Year's gift to you.  Just click here.
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What If?

What if someone could show you the ropes ... everything you need to know to successfully market your services and build your business? 

What if you could have a dedicated mentor who could help you think through your decisions, big and small, and guide you every step of the way? 

What if your mentor could help you get your business firmly established or break your existing business through to a whole new level of success in a much shorter time than you could do on your own? 

And what if that person could also help you with all your marketing consultation and design needs from creating a website to putting together a world class presentation?

What would that be worth to you? 

And what if you could find out ... in a low key, no obligation, complimentary consultation with a marketing expert ... if working with a dedicated mentor and marketing consultant is the right move for you?
 
It's time to stop wondering and call us at 1-800-941-1820 to schedule your complimentary consultation today!

It could make all the difference.
The Leading Edge in Business Development, Sales and Marketing--Guiding your success.
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