Typical of the coworking spaces popping up around the world are the "urban, hipster facilities with a down-market, countercultural vibe," says a blog post from Serendipity Labs. That's a great fit for the young creative class workers who are the first audience for this new niche industry. At the same time though, swarms of corporate middle and senior managers are finding themselves working from home as their employers downsize and reinvent traditional offices. "Yet, over 80% of corporate workers still say they would rather not work from home due to isolation, distractions from work and interference with home life." Are these folks good candidates for coworking? What environment are they looking for?

Soooooo, it turns out that both the young creative types and the older manager types want the same things in a coworking space, but interestingly, not with the same priority. In fact, the list mostly gets reversed! Number 1 on one of the lists is "Spacious, clean design, natural light." Any guesses as to which audience this belongs to? 

For even more info on the state of coworking worldwide, download this illustrated report from Deskmag. And here are some excerpts from my talk at the April Chamber of Commerce meeting that also pointed to trends in worker independence. 

The newly opened Hub in L.A.