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Crystal Dempsey | From The Hip Communications | 980-428-6709
Samantha Alexandra opens
Makeup artist closes Potion boutique in Birkdale

Samantha Smith at workAward-winning make-up artist Samantha Smith announces the opening of Samantha Alexandra studio in east Charlotte.

Smith closed Potion, a luxury beauty boutique in Birkdale Village, on Friday, Feb. 19.

At the studio, Smith will offer by-appointment services and consultations, with an emphasis on weddings and special events. She will continue to do editorial and commercial work.

Smith also is developing her exclusive private-label cosmetics line, which she plans to debut in 2010.

On Saturday, Feb. 27, Smith will be at Jordanos for free spring make-up consultations from 11 a.m. to 5 p.m.

Contact info for Samantha Alexandra: 704-607-9434; samanthaAmakeup@gmail.com.

Potion clients with outstanding gift cards and service packages should email potionbeauty@gmail.com or call 704-324-1874.


About Samantha Smith

beauty shotThe Charlotte native is one of the city's most requested make-up artists.

Charlotte Magazine selected Smith as a "bridal makeup guru" in its 2009 Best of the Best issue. Her client roster includes NASCAR drivers/wives, politicians and local media personalities. 

Among her editorial portfolio, you'll find work for Town & Country, Domino (cover) and Weddings Unveiled. Her TV/film experience includes "Today" and NASCAR. She's worked runway shows for Miami Fashion Week, Heatherette and couture bridal houses.