Promotion Encourages Carpool Formation
Following the success of similar incentive programs, HART has introduced a new promotion to encourage commuters to give carpooling a try. New Hunterdon-bound carpools that register with HART from September 6- October 31, 2011, and share a ride for 24 days will be eligible to receive a gift card for groceries (restrictions apply).
"Gas prices have moderated a bit recently, but commuters are still feeling a pinch at the grocery store," says Christina Edzenga, HART commuter services manager. "So, we thought we'd change up our traditional gas card incentive program."
"Research shows that making a lifestyle change takes about two months," says Tara Shepherd, executive director. "If someone can stick with a new routine, like carpooling, they are more likely to continue the new behavior." According to Shepherd, approximately 90% of commuters who have participated in similar HART incentives have continued to carpool beyond the promotional period. HART supports more than 1,000 carpoolers traveling to Hunterdon County worksites.