Dear ,
So what's the relevance? Well, the road sign 'Buses and Car Pools Only' actually makes a good analogy for how sales and marketing should work in unison.
Just think about that for a moment. If sales and marketing are in separate vehicles, driving in different lanes, having different conversations, then how unified and effective can they really be?
What guarantee is there that they will arrive at the same destination, at the same time and with the same message? How easy or difficult are you making it for your prospects to appreciate what you can do for them?
Having sales and marketing in the same vehicle, traveling in the same direction, arriving together and delivering consistent and compelling messages greatly enhances your business successes.
 Are your sales and marketing teams in the same vehicle, driving in the same direction?
Best regards,
Andrew
Email: cmo@theondemandcmo.com
Web: www.theondemandcmo.com
Toll Free: 1-888-360-8612 |
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5 Marketing Strategy Imperatives You Should Master
 Profitable marketing strategies are based on 5 marketing imperatives that you must master to have truly successful results.
Once you have mastered each marketing imperative continue to revisit, reevaluate and refine them to increase your company's industry and market share.
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Target Audience. Who is your Customer or prospect and why would they purchase your product or service?
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Business Challenges. Do you know the key goals and issues facing your target audience?
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Value Proposition. Can you articulate why your target audience would care about your product or service?
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Campaigns. Are your marketing themes relevant and compelling and aligned with your customers business?
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Multichannel Tactics. Are you leveraging all the appropriate vehicles to reach your Customer or prospect?
When was the last time your company revisited, reevaluated and refined its marketing strategy against these 5 marketing imperatives? |
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Close-up With Jay Kidd, CMO, NetApp
A recent BtoB interview with Jay Kidd, CMO at NetApp outlines the discipline required to truly understand your target audience, their business and goals.
The article describes some of the steps NetApp took to understand their target audience and their business challenges to develop relevant and compelling campaigns and tactics.
To read the recent BtoB article 'Close-up With Jay Kidd, CMO, NetApp' click here. |
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 A key distinguishing capability of The OnDemand CMO is moving companies through the process of "we have always done it this way'" to the implementation of 21st century marketing techniques that generate real-world revenue results.
Email: cmo@theondemandcmo.com
Web: www.theondemandcmo.com
Toll Free: 1-888-360-8612 |
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Please Take A Moment  |
A Little Wisdom
"If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan."
Larry Bossidy, Chairman, Honeywell International, 'Execution: The Discipline of Getting Things Done'
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What We Do
We help you use marketing effectively to build the sales pipeline with revenue.
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Call Us Today!
To discuss how your company can 'marry' sales and marketing to create a cohesive powerhouse.
Toll 888-360-8612
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Ask The OnDemand CMO A Question
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