Dear ,
How would you describe your Sales and Marketing relationship?
· Dating: Marketing is creating generic leads for Sales
· Engaged: Planning targeted lead generation together
· Married: Have an agreed 'blended' plan of activities
· Divorced: Working in their own independent silos
Marrying Sales and Marketing into one cohesive powerhouse may sound obvious. The two disciplines need each other and so it makes total sense to leverage their independent strengths.
Combining their strengths to identify targets, qualify prospects, deliver honed messages, nurture sales cycles and close deals reaps great benefits from a revenue and budgetary perspective.
A number of frameworks exist that can help you. They all have the same objective, to better align Sales and Marketing and utilize all appropriate tactics and tools, including social media.
Marrying Sales and Marketing is a strategy you cannot dismiss, especially in today's tough economic climate.
Best regards,
Andrew
Email: cmo@theondemandcmo.com
Web: www.theondemandcmo.com
Toll Free: 1-888-360-8612 |
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Lets Get Married, Account Marketing
Account Marketing is a framework for helping companies 'marry' their Sales and Marketing disciplines. It's especially effective for targeting strategic accounts, but the principles can also be applied to broader marketing initiatives. Here are 5 signs for why you should consider Account Marketing to marry your companys Sales and Marketing disciplines.
- Sales are saying, "Marketing doesn't create the material needed to help us win deals or new prospects!"
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Marketing are saying, "Sales doesn't understand the value proposition or how to present it!"
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Sales are saying, "But this is the way we have always done it. Remeber that large account we closed last year?"
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Marketing are saying, "We just need to create more leads--it's a numbers game!
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Sales and Marketing are saying, "Can't be anything we are doing wrong. It must be that it's a tough economy." If you are hearing any of the above comments then it's time to consider a fresh approach, like Account Marketing, to engage prospects and grow your strategic accounts. |
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Leveraging Sales 2.0 Tools 
Sales 2.0 is described differently by different people, but it has the same goal of better aligning and leveraging Sales and Marketing disciplines.
One very interesting definition, to help sales leverage marketing and specifically social media tools to 'get in the door', is outlined in the eBook 'Don't Cold Call. Social Call' from a company also called Sales 2.0.
It presents an invaluable, simple proposition for sales people on how they can leverage Web 2.0 tools such as Jigsaw, Zoominfo, LinkedIn, Facebook and Google alerts, to name a few.
To read the article 'Don't Cold Call. Social Call' by Nigel Edelshain, CEO of Sales 2.0, click here. |
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 A key distinguishing capability of The OnDemand CMO is moving companies through the process of "we have always done it this way'" to the implementation of 21st century marketing techniques that generate real-world revenue results.
Email: cmo@theondemandcmo.com
Web: www.theondemandcmo.com
Toll Free: 1-888-360-8612 |
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