Dear ,
It's that time when all marketers should start to look back at the current year and ask, "Did we meet this year's marketing goals and could we have done things better?"
Assessing marketing successes--and failures--is an important part of developing the 2010 marketing plan. If you're not proactive in doing this, then you're more prone to repeating the same mistakes or, even worse, missing a great opportunity.
Including a retrospective view in your planning can seem like a time consuming and unnecessary burden, but as the saying goes "if you fail to plan, then you plan to fail."
Best regards,
Andrew
Email: cmo@theondemandcmo.com
Web: www.theondemandcmo.com
Toll Free: 1-888-360-8612 |
__________________________________________ |
|
Marketing Assessment
There is data to be collected and analysis to be done from all facets of your company. Plus, an updated evaluation of your customers will ensure you are still meeting the market demands.
If you want to stay ahead, it's time to begin planning for 2010. Below are 5 tips for developing a stronger 2010 marketing plan.
-
Review your 2009 marketing plan. Rate your success and failures in meeting the goals and reconcile with realistic justification and reasoning.
-
Reassess the competitive landscape. Were there any new entrants to your market? Have the usual suspects changed their strategies and positioning?
-
Analyze customer behavior, patterns and desires. Has there been a shift in any market trends? Do you understand your prospects' plans for 2010?
-
Reevaluate last year's marketing tactics. Are there things you should start/stop doing? Is your collateral and content current and relevant?
-
Don't get complacent. Do you have the right processes and systems in place? Are you best positioned to deliver successful marketing activities?
Remember: The difference between a great 2010 marketing year and failure can be including a retrospective view in your proactive marketing assessment and planning! |
__________________________________________ |
|
How To Create A Marketing plan 
A marketing plan does not have to be an encyclopedia, but it should involve all relevant company disciplines and ideas. It also takes investment to research, consolidate and validate.
In a relevant article from Entrepreneur.com, the major benefits of a marketing plan were categorized as being:
- Rallying Point
- Chart to Success
- Company Operational Instructions
- Captured Thinking
- Top-Level Reflection
To read the article 'How To Create a Marketing Plan' by Entrepreneur.com, click here. |
__________________________________________ |
