Dear ,
Today, marketing has changed due to the vast number of communication vehicles available. Therefore, your ability to connect quickly and effectively with your target audience and at the same time stand out from the crowd is critical.
Your target audience is bombarded with a multitude of messages, so don't expect them to instantly translate and understand the value you provide.
The best way to get your target audience attention is to make the time investment to get to know who they are and use tactics that personalize your message and even the way you delivery it.
Contact us for more information on how we have helped our own clients get personal with their target audience.
Best regards,
Andrew
Email: cmo@theondemandcmo.com
Web: www.theondemandcmo.com
Toll Free: 1-888-360-8612 |
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Let's Get Personal!
 Getting to know your target audience is just like getting to know anyone, it takes time.
However, that time investment will reap enormous rewards as your communication and dialog will be more effective.
Below are 5-tips for getting personal with your target audience.
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Identify the key beneficiaries, decision makers, influencers and their 'hot-buttons' - this will allow you to personalize a specific message to them.
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Align sales and marketing around the real business issues and 'hot-buttons' - combing these disciplines in to a single focus can have an enormous impact.
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Deliver your message through vehicles that will be best accepted by each audience and even each individual - sometimes it's not just the message but how it is delivered.
Remember: These obvious approaches can mean the difference between hitting-the-mark and resonating with your target audience or just being another also ran! |
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Personalized Email, An Aberdeen Group Report 
An in-depth report by the Aberdeen Group identifies best practices in email marketing personalization. The report states the following for Best-in-Class companies;
- 51% average annual increase in email open rate
- 42% average annual increase in email click-through rate
- 26% average annual increase in email conversion rate
Email personalization is just one facet of personalization but the report clearly shows that getting personal, even using simple tactics, makes a significant difference.
To read the report 'Email Marketing: Get Personal with Your Customers' by the Aberdeen Group, click here. |
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