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To Twitter, Or Not To Twitter!

Dear ,

Celebrities, such as Ashton Kutcher and Oprah, have embraced Twitter and hence driven their own followers to also adopt. This is one reason why the number of 'Tweeters' has significantly increased in early 2009.

Although there are success stories for companies that have adopted Twitter as a marketing tactic, the question still remains, does it really make sense for your company to adopt Twitter and how will it make your company money?

Twitter is a social media that you cannot afford to ignore, especially when your company and products might be the subject of 'Tweet' discussion threads.  

Let us help you determine what social media, such as Twitter, are best for your business and marketing campaigns, call us now!

And, don't forget to follow us on Twitter!

Best regards, 
Andrew

Email: cmo@theondemandcmo.com
Web: www.theondemandcmo.com
Toll Free: 1-888-360-8612

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Evaluating Twitter for your own Business 

Twitter IconAs the number of people 'Tweeting' grows, more businesses are contemplating how they might profit from this social media.
  

Below are 5 top tips for evaluating if Twitter is a social media tactic for your own business and marketing initiatives.

  • Search Twitter for your company and products to understand the level of discussion currently occurring. Is your target audience actively participating in these discussions?
  • Research and examine how other companies in your market segment have used Twitter successfully -- or unsuccessfully!
  • Identify clear business or market related initiatives where you can develop leadership roles and sustain a passionate Twitter interest group.
  • Do some soul-searching for what you would really want to get from participating on Twitter. For example; do you want to influence your target audience, attract new prospects, build a community, provide support, conduct research, promote products and services, all of the above?
  • Tweets are 140 characters in length, they must be concise as well as informational and valuable to your followers. Quality, not quantity! 
Remember: Twitter may or may not be right for your company at this time, but don't ignore its growth or stop evaluating its potential.
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Twitter 101 For Business, A Special Guide Twitter Bird

Twitter is targeting businesses! Recently Twitter launched a new site which teaches companies how they can use Twitter to engage customers and make money.

The site offers basic information on how the service works, getting started, learning the lingo, as well as best practices and some case studies.

To visit the 'Twitter 101 For Business' web site click here.

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About The OnDemand CMO

The OnDemand CMO Short LogoA key distinguishing capability of The OnDemand CMO is moving companies through the process of "we have always done it this way'" to the implementation of 21st century marketing techniques that generate real-world revenue results. 

Email: cmo@theondemandcmo.com
Web: www.theondemandcmo.com
Toll Free: 1-888-360-8612

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Marketing Trivia

 

Myth:

Doing any marketing at all is better than doing nothing.

 
Fact:

That's crazy. Marketing costs money. Unless your marketing is on point and creates a substantial ROI, then it's just a way to camouflage the act of throwing money out the window.

 

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