The OnDemand CMO Banner Logo
Don't Run Faster, Run Smarter!
Dear ,
 
A topic of debate these days is - should companies be cutting back their marketing budget or growing it? 
 
The crux of the debate is not whether marketing should cut back resources, but how marketing can be smarter to generate qualified leads and build a stronger revenue pipeline. 
 
Running faster is fruitless if you are simply doing more of the same.
 
To discuss how we can help you can run smarter, contact us today. 
 
Best regards,
Andrew
Toll Free: 1-888-360-8612
__________________________________________

Marketing in a Tough Economy 

It's always good practice to revisit marketing's focus and alignment with sales.

Below are a few questions to prompt the right thinking and behavior.

 
  • How well do you know your target audience?
    Have you segmented your market and do you really know why your target audience would listen to you?
  • Are you using broad-based marketing activities?
    Spray-n-pray is dead, get over it! It's time to target, target and target, so embrace the habit now!
  • Do your marketing processes involve sales?
    Are you actively avoiding working in silos or are you creating them?
  • Do you know the sales revenue goals and targets?
    It's extremely useful to understand how sales plans to reach its goals, but you knew that, right? 
  • Does marketing support all sales cycle steps?
    Marketing is a great vehicle for generating leads and nurturing them to closure.
  • Are you measuring the results and outcomes?
    If you don't have ways of measuring results, then how will you ever know if you are truly successful?

To discuss how to better align your sales and marketing functions, contact us today.

 

Email: cmo@theondemandcmo.com

Toll Free: 1-888-360-8612
__________________________________________
Why (and How) You Should Spend More on Marketing in a Downturn, an ITSMA Report
ITSMA Logo
A recent ITSMA report, 'Why (and How) You Should Spend More on Marketing in a Downturn' clearly outlines that -educated choices, not simply cuts- are the order of the day in a tough economy. 
  
To view the report in full click here. If you're not already an ITSMA member you can use the 'Guest Access' to view the report. 

To discuss how to market more effectively in a tough economy, contact us today.
 
Email: cmo@theondemandcmo.com
Toll Free: 1-888-360-8612
__________________________________________
About The OnDemand CMO 
 
The OnDemand CMO Short LogoA key distinguishing capability of The OnDemand CMO is moving companies through the process of "we have always done it this way'" to the implementation of 21st century marketing techniques that generate real-world revenue results.
Toll Free: 1-888-360-8612
Forward this email 
Andrew Taylor (cropped) 
Andrew Taylor
Founder and President
The OnDemand CMO
 
Marketing Trivia
 
Myth:
Salespeople aren't really part of the marketing process.

Fact:
Nonsense. There is a difference between selling and marketing, but if the marketing process and sales team are aligned you will create positive results faster.
 
What We Do
We help you use marketing effectively to build the sales pipeline with revenue.
 
 
 
Call Us Today! 
For a consultation on how we can best help you and your company.
 
 Toll 888-360-8612

Follow On Twitter
The OnDemand CMO
 
 
 
 
Andrew Taylor, The OnDemand CMO, invite me on View Andrew Taylor's profile on LinkedIn