The Buzz
Forget You, Focus on
Your Ideas
 Self-promotion may be key to getting your business seen, but, let's face it, cross that line into shameless
self-congratulation and bragging and you'll just turn people off in a major
way. So how can we promote our strengths without coming off pompous? Copyblogger's Nathan Hangen tackled
this question recently and came up with a very simple but hugely useful
distinction between boorish bragging and helpful self-promotion - the former is
all about you, the latter all about your audience. The reason that self-promotion works and
self-adulation doesn't is because self-promotion is the art of spreading ideas,
concepts, and a greater vision. Self-adulation is just the promotion of
accomplishments, deeds that have already been done. When you promote ideas, you give people
something to cheer for. You give people a cause to support. People, in many
ways, are selfish. They promote the things that make them feel good. Your
accomplishments aren't likely to make them feel good, but your ideas do. Your marketing should highlight your ideas and how they relate to your potential clients. Your ideas might inspire hope, thought, or
action... but as a general rule, good ideas inspire something. Make that inspiration all about them.
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The Bizz
7 Low Cost Ways To Increase Sales Part 1 of 2
 Any small business owner will tell you that if you can show them a cheap way to increase sales, they are all ears. Well, this time you are going to have to open your eyes, because we have yet to create an audio version of the newsletter. So, without further ado, let's look at the first four tips. 1. Stop Advertising Like a Big Business
Big businesses advertise mainly to create name recognition and future sales. A small
business can rarely afford to do this. Instead, design your advertising to create action now. Example: always include an offer in your
advertising. This is an easy way to get prospective customers to respond to it. 2. Offer a Cheaper Version Some prospective customers may shy away from the asking price for your
product or service. Others might be more interested in paying a lower price than getting the best quality. You can avoid losing sales to many of these customers
by offering a smaller or stripped down version of your product or service at a
lower price. 3. Offer a Premium Version Some customers are looking for more than a cheap price. Many are willing to pay a
higher price to get a premium product or service. You can boost your average
size sale and your total revenue by offering a more comprehensive product or
service. Try combining several products or services in a special premium
package offer for a higher price. 4. Try Some Unusual Marketing Methods Look for some unconventional marketing methods your competitors are
overlooking. You may discover some highly profitable ways to generate sales and
avoid competition. For example, print your best small ad on a postcard and mail
it to prospects in your targeted market. A small ad on a postcard can drive a
high volume of traffic to your website or generate a flood of sales leads for a
very small cost. |
The Studios
From All Over The World
 Buzzbizz Studios has officially gone global. It is hard to believe that in the short five years in business, the studio would have callings from across the seas.
On the Audio Production side, the studio is scheduled to record a band all the way from New Zealand and will be mixing recordings sent from Scotland this summer.
On the Video Production side, the studio is finishing the final touches on a feature length film. This two year project has taken advantage of the audio, video and graphics department in providing full post production services to our client in Los Angeles, California.
The Graphic and Web Design Departments have been pulling their weight as we tackle our first two political campaigns for the upcoming Alaska state elections. We have also recently accepted the challenge of production and marketing of a national website company. A campaign will start in the first quarter of 2011 for Alaska and adding Arizona and Hawaii later in the year.
Thank you to all that have supported us through the years with your continued patronage and beloved referrals. With out you, there would be no Buzzbizz Studios in Alaska. |
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