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 July 2008
The Long View
Advancing Nonprofit Leadership


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Oliver Tessier










Oliver Tessier & Associates is a consulting practice dedicated to building a more powerful nonprofit sector by strengthening leadership within the field.



The leadership instinct you are born with is the backbone. You develop the funny bone and the wishbone that go with it.

-Elaine Agather

Worth Knowing

If you're not satisfied with your website, look into Plone. It's an Open Source content management application for website develoopment. Amazinglgy sophisticated, and you can download it free.


Worth Reading

Presentation Zen: Simple Ideas on Presentation Design and Delivery
Garr Reynolds

Beautiful Evidence
Edward Tufte



Contact Us

oliver@otessier.com

301.588.1430

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Greetings!

Recent efforts to elevate my skill level to match my interest in communication have taken me in some new directions. First stop: Edward Tufte's seminar, Presenting Data and Information, a banquet for anyone with a passion for design. It was much more in my league than Plone Boot Camp, a one-week crash course in the spectacularly impressive Open Source web development application. Feeling intensely ignorant for so many days was an education in itself. Observing the way a sophisticated product can be developed by a worldwide team of volunteers inspired a fresh understanding of collaboration and community.

At the macro level, the message was that effective communication relies on knowing your audience, careful planning, formidable structure, and imagination. If that seems obvious, put it under a microscope, and you'll be amazed by the detail that's invisible to the naked eye. 

Best wishes for the rest of the summer.

-Oliver


Structure

The Value of Versatile Framework
 
Unless you're certain you've given your last PowerPoint presentation, do yourself a favor by exploring Garr Reynolds' presentationzen.com, described by Google as "the most popular Web site on presentation design and delivery on the net." Reynolds, a former marketing wizard for Apple, has risen to cult status on a platform of simplicity, clarity, and above all structure, beneath carefully designed presentations that appear spontaneous and stick in viewers' minds.

Much of Reynolds' philosophy appeals to me, but I'm particularly fond of his statement that "Presentation structure is paramount. Without it, your wonderful style, delivery and great supporting visuals will fall flat." I want to expand his endorsement of structure beyond presentation to our everyday professional lives. I'm a believer: the core of my practice is organizing thinking and behavior to help people identify and achieve their goals. It's easy to see how a systematic approach leads to achievement, but structure also supports the creativity and exploration groups need to process ideas.

By way of example, consider what goes into facilitating strategic planning for a nonprofit. At some point, you will almost certainly have a roomful of independent thinkers trying to create a shared direction. To advance the conversation they need framework: topics for discussion, time limits, intended outcomes. To be genuinely productive they need an environment that encourages creative thinking and group interaction. That, too, can be structured by defining boundaries and assuring people freedom within them.

Structure is limiting; it demands choices. By definition the strategic planning agenda in our example will restrict discussion to a specific range of topics; others won't make it to the table. If the planning committee has thoroughly explored the issues and agreed on priorities, the group will focus on the most important points in the right sequence. If the environment has been set up to promote equal participation, they'll examine, negotiate, and progress. But if our preparation fails to capture key issues, the resulting plan may ignore critical needs. If the conversation doesn't balance power among competing factions, the results will be lopsided.

Success relies on balancing framework with flexibility. Limiting information to what we can manage is a given, but we can't sacrifice the input we need to make informed choices. If we have to confine spontaneity, we can't afford to stifle it. Our most careful plans have to accommodate the unexpected.

Concerned about finding the right balance? Get feedback from a trusted colleague or advisor. If maintaining a commitment to the structure you've designed is an issue, make your intentions known to people who can hold you accountable. However you manage it, please heed Reynolds' and my advice to put structure first so you can be sure you're standing on solid ground.

For an informative, entertaining hour, become one of the 45,000 people who've watched Reynolds' March 2008 presentation for Authors@Google.

Visit Reynolds' personal site for tips on presentation.

Nonprofit Leaders Ask...

From Oliver's monthly column in Associations Now

As a CEO finalist, I've been asked to give the board a presentation on my vision for the organization. Fifteen minutes followed by Q&A. Can you offer me some tips on how to get the best response?

You'll need a strong, clear message that resonates with the organization's needs, distinguishes you, and inspires confidence. Fitting that into 15 minutes will be like packing a knapsack for a world trip: include only the essential, compact, and versatile.
 
Choose your key points carefully, and examine them from the perspectives of various constituents. Connect your ideas to examples from the organization. Then pare down your material so that your themes are cohesive and each statement advances toward your conclusion.

With a large group, consider using PowerPoint to help your audience-but only as a backdrop to your speaking. Maintain a consistent, uncluttered format. Include only key elements;you will embellish as you present. Go for spare design with lots of white space, and limit your special effects. Visuals should enhance, not distract.

By the time it's written and designed, you should know your material so thoroughly that it flows as spontaneously as conversation. Try to use the Q&A to expand on your themes. You might want end with a summary slide you can leave on-screen as a reference during the discussion.

You can find more questions from nonprofit professionals in the Q&A section at www.otessier.com.


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