Jewelers of America Newsletter - June 2012.   claire shipman= Member-Only content
Member ResourcesJoin JAAbout USNewsEventsBlog
In This Issue Update
Top News Stories
Jewelry Media Tour
JA New York Show
Friends of DDI
Support Estate Tax Repeal
Video: Marketing Tips
Hurricane Preparedness
Member Benefit: Websites
Trend: Royally Purple
Get Customers to Finance
Upcoming Events


New Hope, PA
Dallas Jewelers, Inc.
Louisville, KY
Dave Rossi's
Jewelry & Designs
Dubois, PA
Elite Fine Jewelry
Pembroke Pines, FL
Gold Hills Jewelry
Jacksonville, FL
La Bijouterie
San Francisco, CA
La Tienda Jewelry
Jacksonville, FL
ReJewel Custom Jewelers 
Marion, IA
Scottsdale Fine Jewelers    
Scottsdale, AZ 


Kara Ross
New York, NY

JIC National media tour
JA Retail Members Featured @ Jewelry Search Engineclaire shipman
In March, we announced that Retail Members would soon be featured at, a new jewelry-specific consumer search engine. is now updated, and consumers are finding JA Retail Members in its search results! We're thrilled to provide our members with greater consumer exposure online through a partnership with Verichannel, which owns Gemfling. Visit today to see the search engine in action!

How It Works
If you have an email and website on file with Jewelers of America, your company will display in the results of Gemfling's Local Stores search and its Store Locator, where members are identified with JA's "J" logo.

Read on to learn how to access your Verichannel/Gemfling account to update your company profile.

JA's Director of Communications Nominated for WJA Award (Rapaport)

From Couture: Silver Designs (National Jeweler)

Pandora Sues Chamilia Over Swarovski Co-Branded Products (JCK)

Get Your Costume Jewelry Fix (JCK)
JIC National media tour JA Promotes Jewelry Trends on National TV
Jewelers of America provides marketing support to its members in many ways, one being media exposure. During Jewelry Week, we talked fall jewelry trends on morning shows across the country. Learn about the trends and JA Members featured.
JANY logoDon't Miss Out: Free Industry Education @ JA New York
At the JA New York Show, July 29-31, visit JA at Booth #1949. Jewelers of America is sponsoring two days of free seminars, located off the showfloor, with expert speakers on hot industry topics. Click for full seminar schedule.
DDI logoBecome a Friend of the Diamond Development Initiative
Did you know that artisanal diamond mining accounts for 15% of global gem diamond production? Unfortunately, the miners who unearth these gems suffer from poverty, lack of education, and poor availability of health and safety equipment. Learn how you can help improve these conditions by supporting the Diamond Development Initiative through its Friends of DDI campaign.
Support the Estate Tax Repeal!
We've added new Action Alerts to our Legislative Action Center. Take a few seconds to help JA represent jewelers on Capitol Hill by supporting Estate Tax Reform with a few clicks! If no action is taken, the estate tax rate will jump to 55% with a $1 million exemption on January 1, 2013.  
New video iconSpotlight On: How to Unclog Your Revenue Stream (Video)
Jim Ackerman, of Ascend Marketing, thinks every jewelry business should have a plan for upselling and add-on sales. He reveals the crucial marketing steps your business should take to sell more jewelry in this short video.   
PR Tip iconIs Your Store Ready for Hurricane Season?
Hurricane season runs from June 1 through November 30 for all coastal areas. Use Jewelers Mutual's tips to prepare your store and create a business-continuity plan that will protect you, your staff and your products. 
save money iconWR Cobb Online - Web Development Made Easy claire shipman
Online retail spending reached $44.3 billion last quarter -- with jewelry and watches among the top performers. Now is the time to bring your brand -- and products -- online! JA's member benefit from WR Cobb Online makes it easy, with 57% off e-commerce program fees and discounts on web and mobile services. 
Jewelry Trend - Purple Royally Purple Gemstonesclaire shipman
Purple will be the standout fall color palate. Check out our Trends Report -- with examples from JA Supplier Members -- to capitalize on this trend and sell "royally purple" jewelry this fall.  
luxury credit financing Get Customers to Finance: Success in 3 Steps
Getting customers to finance purchases can be difficult, if they don't understand the benefits. These three steps will help you make the most of your financing programs.  
July 17-19: PAWN Expo 2012, The Cosmopolitan, Las Vegas, NV

July 29-31: JA New York Show, Javits Convention Center, New York, NY
  • Visit us at Booth #1949 
  • Jewelers of America Members are pre-registered 
  • Two days of expert seminars, developed by JA Director of Education David Peters 
  • JA Directors Molly Fallon and Amanda Gizzi will present, "Building Relevancy for Next-Gen Buyers," Sunday, July 29,10:15 - 11:15am. Everyone is talking about the millennial market -- learn how to capture their buying potential. 
-- Search JA's Industry Events Directory for a full list of upcoming events --