Jewelers of America Newsletter - May 2012.   
Member ResourcesJoin JAAbout USNewsEventsBlog
In This Issue
Visit JA @ JCK Las Vegas
Synthetic Diamond Alert
Ultimate Proposal Contest
Legislative Update
Video: Fall Jewelry Trends
Tip: Generate Publicity
Member Benefit
Jewelry Trend: Bows
Selling Diamonds - Cut Basics
Top News Stories
News for Suppliers
Upcoming Events
WELCOME NEW MEMBERS

RETAILERS

A Cut Above Jewelers
Naples, FL

Addison, IL 

Brentwood Jewelers & Gifts
Brentwood, TN

CCC Designs
Myrtle Beach, SC

Foster Jewelers
Northampton, PA

James Douglas Jewelers
Monroeville, PA

Kimberly Jewelers LLC
Marysville, MI

Piper Diamond
Vincennes, IN

Rodger Kadet Ltd
Chicago, IL

SUPPLIERS

Feygol Inc.
North Miami Beach, FL

MXCL International Co.
Shanghai

Pancis Gems Inc.
Morris Plains, NJ



FEATURED MEMBERSHIP NEWS
JCK Show Las Vegas Events Visit JA @ JCK Las Vegas
Jewelers of America will be at the JCK Show in Las Vegas, June 1-4, at Booth L110. Learn about our Millennial Marketing seminar and other events you shouldn't miss while there!
Undisclosed synthetic diamonds discoveredAlert: Undisclosed Synthetic Diamonds Discovered
This week, news broke that hundreds of synthetic diamonds were submitted to several gem labs without disclosure. To avoid illegally buying or selling undisclosed synthetic diamonds, read JA's update and guidance.
Ultimate Proposal ContestThird Annual Ultimate Proposal Contest Most Popular Yet
JIC's national consumer contest received more than 53,000 votes to help determine the Grand Prize ultimate proposal story -- which involved a live, public ice carving of a diamond ring.
Watch the video of the proposal.
Legislative Action CenterBrush Up on Important Legislation
What happens in Washington, D.C., and in State Houses across the country can have a major impact on your business! Review JA's updated Guide to Legislative Issues for an overview of the issues and legislation we're tracking on behalf of members.
TOP TIPS
New video iconSpotlight On: Fall 2012 Jewelry Trends (Video)
Before you shop the summer shows, watch this quick video from our trend expert, Director of Communications Amanda Gizzi, as she reveals fall jewelry trends that customers will covet.   
PR Tip iconHow to Create Newsworthy Publicity
This excerpt from Jewelry Information Center's Public Relations Handbook provides tips to easily create news that gets your brand noticed by the press. 

$$ FEATURED MEMBER PERKS
GE Capital logoGE Capital Financing Program Increases Sales claire shipman
Private-label credit programs allow you to offer flexible financing terms to customers and close more sales. Learn about the exclusive rates JA Members receive for the GE Capital financing program.  
TREND SPOTLIGHT
jewelry trend - bowsFit to Be Tied: Bow Jewelry
Looking ahead to fall, bow jewelry is one of the top trends you should snatch up for your showcases! We preview examples, from JA Supplier Members, of styles to stock.   

COUNTER INTELLIGENCE
Diamond ideal light reflectionSelling Diamonds: The Importance of Cut
By David Peters, GG, Director of Education & Industry Relations
This overview of a diamond's cut reveals sales tips to help jewelry sales professionals better explain the importance of cut as it relates to a diamond's durability and beauty factors.   
JEWELRY NEWS ROUNDUP
De Beers Class Action Settlement Finalized! (JCK)

The Life of Luxury Jewelry and Watch Shoppers (JCK Magazine)

NRF Reports 22 Months of Retail Sales Growth (National Jeweler)
SUPPLIER MEMBER NEWS
Diamond ideal light reflectionSupplier Members Showcased in JIC's Fall Trends Promotion
JA Supplier Members' jewelry is featured in jewelry trends promotions by JA Director of Communications Amanda Gizzi. Read on for details on where you can see them.  
UPCOMING EVENTS
May 31-June 4: Couture, Wynn, Las Vegas, NV

June 1-4: JCK Las Vegas Show, Mandalay Bay, Las Vegas, NV
Visit JA at Booth L110

-- Search JA's Industry Events Directory for a full list of upcoming events --