November 2011 -  Issue 14
JA & DMIA Call for KP Improvement
JIC Holiday Media Tour
Kimberley Process Update
Consumer Communications Toolkit
New Jewelry Photography Discount
High- or Low-Profit? Where Are You?
Earn Extra Cash This Holiday
Video: Holiday Merchandising
Redefining the Customer Experience
JIC 2012 Contest Launch Date
JA Recognized for Sales Tax Work
Children's Cadmium Safety Standard
GEM Awards to Honor Destino




Bernie's International LLC 


Bluewater Outriggers, Inc.

Diamond Jims

Jewelry & Timepiece Mechanix

Jewelry By Victor, Inc.

JP Gems & Jewelry

Turco Brothers Jewelers




Emmaus Jewel Shop LLC


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Post-KP Plenary Announcement from JA & DMIA
The associations believe that, despite some progress, much work remains and U.S. companies face legal restrictions on dealing with diamonds from Marange, Zimbabwe . . .

JIC to Promote Holiday Jewelry in Nationwide TV Spots
Jewelry Information Center spokeswomen will be promoting fine jewelry gift ideas on Morning Shows across the country on December 14th. As always, they will spotlight JA Supplier Member jewelry and encourage viewers to seek out JA Member Retailers in their area.


Kimberley Process Plenary Update
The Kimberley Process (KP) Plenary concluded on November 3rd with its monitoring system still intact, but also with Zimbabwe and its diamonds again included in the KP. This is a serious challenge for U.S. businesses, because these diamonds are prohibited from purchase in the U.S. regardless of the KP's decision. Read JA's advice regarding this issue.


Cracking The Code: Your Consumer Communications Toolkit

Ensure your staff is ready for customer questions about your store's practices by reviewing "Cracking the Code: A Guide to Jewelers of America's Code of Professional Practices." This month, we spotlight a section in "Consumer Communications" that reviews JA's issue guidance -- an exclusive benefit to JA Members. Boost your bottom line with strategies that reinforce consumer confidence in the products you sell.


New Jewelry Photography Discount
You asked for an affordable, high-quality jewelry photography source and we listened! JA Members can now receive a 10-20% discount on photography by Jessica Marcotte, a commercial photographer with more than 25 years of experience. (Members Only)
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High- or Low-Profit: Where Does Your Business Stand?
With 45 pages of data tables on a cross section of jewelry firms, many jewelers wonder where to begin to analyze their data when using JA's 2011 Cost of Doing Business Report. So we're giving you an exclusive look inside the Report to illustrate its benchmarking benefits. This month, review high- and low-profit jewelry firms' 2010 operating ratios and see how your business compares.

Earn Extra Cash This Holiday Season With Jewelers Mutual
Learn how you may be able to earn extra cash this holiday season when you enroll in Jewelers Mutual Insurance Company's new Jeweler's Cut™ program.

Jewelers Mutual Ad


Spotlight On: Holiday Jewelry Merchandising
Watch the latest video in our new "Spotlight On" series. Helena Krodel, JA's Director of Media and Special Events, shares the three jewelry trends you should showcase as the perfect holiday gifts in this 3-minute clip.

Jewelry Appraisals: An Overview
Offering a jewelry appraisal service can help enhance a store's prestige. But incomplete or unprofessional appraisals can leave your store open to charges of negligence and possible litigation. Jewelry sales professionals must understand the basics of appraisals so they can best answer customers' questions.


Why You Must Redefine the Customer Experience 

Business survival -- in our increasingly networked, digital world -- will require a renewed emphasis on the customer experience. This is the premise in the excellent new marketing book, The Hidden Power of Your Customers, by Becky Carroll. Read on to learn why developing great -- not just good -- customer experiences is vital to succeed with today's "connected customer."



Third Annual Ultimate Proposal Contest 2012 Launch Date
Mark your marketing calendars! Jewelry Information Center's Ultimate Proposal Contest will launch nationwide on February 21, 2012, timed to draw customers to your stores after Valentine's and President's Day events. JA Members will again have the exclusive opportunity to be Participating Jewelers and win prizes. Details to come!


JA Gets Sales Tax Fairness Recognition on Senate Floor
While introducing the Marketplace Fairness Act on November 9, Senator Mike Enzi named Jewelers of America among a short list of major organizations that support the measure. Learn more and take action to support sales tax fairness today . . . 
Children's Cadmium Safety Standard is Set
ASTM International voted to approve a national Children's Jewelry Safety Standard, which includes limits on cadmium content in children's jewelry. JA was part of the Jewelry Safety Coalition that supported the standard, along with the Fashion Jewelry & Accessories Trade Association and MJSA. Learn about the standard from MJSA.


GEM Awards Will Honor Ralph Destino for Lifetime Achievement!
Jewelry Information Center has announced that the 2012 GEM Awards will pay tribute to the architect and creator of the GEM Awards ceremony, Ralph Destino, with a GEM Award for Lifetime Achievement.