July 2011 -  Issue 10
Crime Alert for PA & NJ
Ultimate Proposal Contest Winners
Cruise Giveaway @ JANY Show
JA Seminars @ JANY Show
Jewelry Trend: Chains
JA Consumer Brochures
Media Opportunity for Suppliers
Member Perks Discounts
Find New Vendors
Why White Gold Yellows?
Prevent Grab-and-Run Theft
Kimberley Process Update
JA & JAPAC Visit D.C.



Azure Jewelers


Coy's Jewelers


D'Art Jewelers, Inc.


Direct Jewelry Outlet  


Diamond Masters, LLC


Noble Gems  


P.J. Rossi Jewelers


Satnick's Fine Jewelry & Watches


The Jewel Box Jewelers  


Walker & Hall  


Weber Goldsmith Gallery


DNM Creations Inc.


JASCO Professional Jewelers


Patronus Advisors


"Smash-and-Grab" Crime Alert for PA & NJ Jewelers
Jewelers Security Alliance issued a crime alert on July 15th for jewelers in eastern Pennsylvania and New Jersey. There have been a chain of armed smash-and-grab robberies in the area. Read "Don't Be a Victim of Grab-and-Run Theft" below for security tips . . .

JIC's Ultimate Proposal Contest Winners Announced
Austin Dias won JIC's Ultimate Proposal Contest with his story "Setting Sail." Watch a video of his romantic proposal. Dias heard about the Contest from JA Member Leo Hamel Fine Jewelers . . .


Visit JA @ JA New York Show for Cruise Giveaway & More!
Do you need a vacation? Visit JA's booth #1582 -- to enter a raffle to win a 4-night cruise to the Bahamas for two! Plus, the first 200 booth visitors will get a 2-for-1 voucher for Norwegian Cruise Lines, all courtesy of Capital Marketing Concepts! Click here to learn more.

Attend Free Seminars @ JA New York Summer Show
Don't miss an outstanding two-day line up of expert seminars (July 24-25) on jewelry technology, mobile marketing, "green" bench practices and more! Click here for full seminar listings.

Jewelry Trend: Oversized Chains
The classic chain is all the rage once again. This time around, the styles have been updated with large, over-sized links in every precious metal imaginable, like this rose gold chain by Rina Limor.

Enhance Sales With Consumer Education Brochures
Jewelers of America's popular "What You Should Know About..." brochures introduce consumers to popular jewelry topics: Care & Cleaning, Colored Gemstones & Birthstones, Diamonds, Fine Jewelry Metals, and Watches. They make great bag stuffers and sales aides with beautiful four-color jewelry images that get browsers excited to buy. Visit Us at the JA New York Show to Get 20% off orders of Consumer Education Brochures! (Members Only)

JA Supplier Members: Media Opportunity

JA Supplier Members have the opportunity to showcase their jewelry collections directly to trend-setting jewelry and fashion editors during Jewelry Information Center's Annual Fine Jewelry Preview & Luncheon on August 24th! Contact Helena Krodel at hkrodel@jewelers.org or 646-658-5819 if interested. 



New Discounts in Member Perks Marketplace Every Month
The JA Member Perks Marketplace includes savings on business products, travel and entertainment. Current promotions include savings on ADP, Sprint, OfficeMax, restaurants, movies and more.

Find New Vendors in JA Supplier Directory
At www.jewelers.org, JA Retail Members can use the JA Supplier Directory to quickly find new jewelry products and services -- from the most professional jewelry suppliers in the industry.


Sales Training: Why Does White Gold Yellow?
In the summer, jewelry gets extra wear with exposure to lotions and water and sand at the beach. Is your staff explaining the care required for customers' jewelry purchases and setting expectations on jewelry that is more prone to wear over time, like white gold. Share JA's sales training article on this topic with your staff, located at our website in the Education Resource Library (excerpt below):

Jewelry sales professionals must explain the possibilities of white gold to "fade" or "yellow" over time to avoid future dissatisfied customers. During your sales presentation, explain the requirements to maintain the long-lasting bright-white appearance of white gold jewelry . . . (no login required)

Don't Be a Victim of Grab-and-Run Theft theft
Grab-and-run losses are all too common in the jewelry industry: just last week, a jewelry store in King of Prussia, PA, fell victim to "smash-and-grab" crime . Thieves rely on distraction, store layout and poor security procedures to increase their chances of success. Jewelers Mutual Insurance Company has recommendations to reduce your risk of grab-and-run loss. . .   (no login required)


JA Holds Firm on Marange, Zimbabwe Suspension
The Kimberley Process Certification Scheme (KPCS) continues to debate the status of exports from the Marange region of Zimbabwe. Jewelers of America believes this suspension should remain in place and must be adhered to by KP participants until further notice . . .


JA & JAPAC Leaders Hit Capitol Hill
Jewelers of America leaders and board members of JAPAC, the Jewelers of America Political Action Committee, met with legislators in Washington, D.C., on June 22. The goal of the trip was to get policymakers to understand and support issues that impact jewelry businesses . . .
Learn how you can make a difference through JAPAC.