June 2011 -  Issue 9
Cost of Doing Business Survey
Discounts in Member Perks
TIP: What's Hot, What's Not
Ultimate Proposal Contest
TIP: Video Ideas for Summer
TIP: Essentials of Marketing
Selling Colored Gemstones
Industry Reading: Emeralds
Mercury Update
Petitions for Jewelry Legislation
Diamond Dialogue Wrap-Up
TIP: Standards of Excellence
Krodel @ WJA-New England Event



Caribbean Gems

Exquisite Jewelers

G.A. Pope Fine Jewelry, Inc
Jewelco Jewelers, Inc.

Jewels of Lubeck

Sparkling City Jewelers

Sylvia E's Fine Jewelry & Gifts

The Timepiece Collection, Ltd.

Wellington & Company
Fine Jewelers

Yanko Jewelers, Inc.


Eva Fehren



2011 Cost of Doing Business Survey Extended!
We need your participation! The deadline for the 2011 Cost of Doing Business Survey has been extended to June 30th. Complete the Survey online or via an Excel spreadsheet and receive a customized 2011 Cost of Doing Business Report ($150 value).

New Discounts in Member Perks Marketplace Every Month
Are you taking advantage of the discounts in JA's Member Perks Marketplace? New discounts on new brands are added each month, so check the website regularly. Brands with current specials include HP, Deluxe Corp, ADP, Sprint and OfficeMax.  (Members Only)

Live From JCK Show: What's Hot, What's Not
For those who missed the JA-led seminars at the JCK Show in Las Vegas, The JA Report is including some top tips from the presenters...

Fashion and fine jewelry go hand-in-hand, and yet not every jeweler is knowledgeable on the current trends. Jewelers of America keeps its members up to date on jewelry trends through the trend forecasting expertise of Director of Media & Special Events Helena Krodel, who provides seasonal Jewelry Trends Reports on www.jewelers.org. 

She presented the seminar, "What's Hot, What's Not," at the JCK Show in Las Vegas, which detailed how jewelers can follow trends and make them translate to more in-store sales . . .


JIC's Ultimate Proposal Contest: Retailers in the Top 10
Congratulations to the JA Participating Retailers who referred couples in the Top 10 Finalists in JIC's Ultimate Proposal Contest: Greenwich Jewelers, Leo Hamel Fine Jewelers and Naifeh Fine Jewelry! Visit www.JIC.org to vote for your favorite proposal today! 

TIP: Adding Web Videos to Your Marketing Strategy (Part 2)
Last month, we reviewed the fundamentals of creating web videos. But knowing how to make a video is only half the battle. To have success from online videos, you must deliver actionable and relevant ideas that inspire customers to return to your website or store . . .

Live From JCK Show: Essentials of Marketing
At the JCK Show in Las Vegas, JA Director of Education & Member Services David Peters led a seminar on "The Essentials of Marketing." He highlights some of the top elements for true marketing success for those who missed this excellent overview . . .


Summer Style: Selling Colored Gemstone Jewelry
Color is everywhere in fashion this summer: from bold color blocking to bright floral prints. Your customers are going to desire jewelry that will pair well with their fun summer fashion. Prepare your staff on the basics of colored gemstone sales using JA's "Colored Gemstone" sales articles in the Educational Resource Library. The contain useful information, like this excerpt from "Selling Colored Gemstone Jewelry":

In almost every gemstone variety, color is the value factor that has the strongest impact on price. Here are some general guidelines to follow when discussing color with jewelry customers:

Darker doesn't usually mean better.
Many people are under the impression that the darker the color, the more valuable the gem. This is not necessarily true. If a gem is too dark its value actually decreases, because the true color is hidden. For example, there are lots of blue sapphires on the market that look more black than blue.

The most valuable gemstone colors are pure and vivid with a medium to medium-dark tone. The value of a gemstone will usually begin to decrease as the color moves toward a very light or very dark shade. Value will also drop in many gem varieties as the color moves from pure hue (red, blue, green, etc.) to something in between (such as orangey-red or yellowish-green).   (Members Only)

Industry Reading: Emeralds - A Passionate Guide
We had the pleasure of meeting author Ronald Ringsrud at the JCK Show. He gave us a copy of his recently released book, Emeralds: A Passionate Guide. (Perfectly timed, as we were looking for reading for the dreaded flight home!) It's a recommended read for the emerald enthusiast or the skilled gemologist. Ringsrud is passionate about his subject and takes the reader on a journey through the history of the emerald, with all of its allure and adventure, while still discussing the technical details of this great gem. To learn more or to order, visit www.emeraldpassion.com.


Jewelers of America Supports Delay on Mercury Ban
Jewelers of America is pushing legislators to delay a ban on mercury-added, button-cell batteries. The bans are scheduled to go into effect on July 1 in Connecticut and Rhode Island. Without a delay, watch companies and retailers will have to bear the loss of banned inventory . . . 

Sign Our Petitions for Legislation That Affects Your Business

If you missed us at the JCK Show in Las Vegas, you still have a chance to sign petitions on key issues that impact your business. JA has created two online petitions that we will use for future legislative outreach. Click to sign and show support for: Support Sales Tax Fairness and Fight LIFO Repeal.


JA CEO Contributes to Diamond Dialogue at JCK Show
Speaking during a panel discussion about the Kimberley Process at the JCK Show on June 2nd, JA President & CEO Matthew A. Runci said retailers can no longer sit back and watch while decisions that impact consumer confidence are made . . . 

Live From JCK Show: Standards of Excellence
In his JCK Show seminar, "Standards of Excellence," Jewelers of America COO Robert B. Headley outlined how to establish a merchandise quality control procedure on a scale suitable for the independent jeweler.  If you missed it, we've included some of his insightful strategies that will help you improve the quality of your merchandise and overall customer satisfaction . . .


Helena Krodel to Present 2011 Jewelry Trends at WJA-New England Event

If you are in the Warwick, RI-area, don't miss JA's in-house trends expert Helena Krodel as she presents "What's Hot, What's Not: 2011 Fine Jewelry Trends" at a WJA-New England Chapter event on Thursday, June 23, 6:00pm. Email donnakiesel@gannon-scott.com for more information.