February 2011 -  Issue 5
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IN THIS ISSUE
Spring Jewelry Trends
Limited-Time Offers
Ultimate Proposal Contest
AGS Fashion Show
TIP: 5 Mobile Technologies
Scholarships Now Available
Sales Training: Trade Names
Legislative Landscape for 2011
Keep Up With Industry Issues
JA New York Show Specials
Welcome New Members
BUSINESS

Spring Jewelry Trends: Pre JA New York Winter Show Picks
Discover the Spring Jewelry Trends that will be the must-haves this season, like the Todd Reed earrings pictured. Use JA's Trend Report to determine what to buy and showcase. (Members Only)

Member Perks Marketplace: Limited-Time Offers Ending Soon

Don't miss out on the great discounts about to expire on ADP Payroll, Sprint, Office Max and OneWorld Finance that are available through JA's Member Perks Marketplace.  (Members Only)


Marketing

Participate in JIC's Second Annual Ultimate Proposal Contest
As an exclusive member benefit, JA Retail Members can be Participating Retailers in Jewelry Information Center's Ultimate Proposal Contest, which runs April 4-June 20. Register early -- by March 15 -- and be entered to win an iPad, courtesy of GE Money!

Participating Retailers have months to promote the Contest with the turnkey in-store, digital and print marketing materials. You'll receive nationwide consumer visibility through JIC.org and OneWed.com. The Contest prizes help motivate your staff and engage your customers. Best of all, it's FREE! Sign up today! (Members Only)

AGS Conclave Supplier Fashion Show: Only a Few Spots Left! 

Suppliers, don't miss out on this opportunity to showcase your jewelry and network with the best retailers in the industry at the AGS Conclave in April. Download Application or click here to learn more!
TIP: Five Mobile Technologies Retailers Should Be Using Now
This article by Houston Neal of Software Advice, reveals the Top Five mobile technologies that will connect you to consumers on the go:

Technology has always played a major role in the evolution of the retail industry. From the introduction of the barcode to the installation of the first IBM 3660 supermarket system, technology has influenced the way retailers run their business . . .



EDUCATION & TRAINING

2011 Scholarship Application Now Available
Professional development has never been more affordable! Jewelers of America offers scholarships for members on renowned industry diploma, professional development and certification programs from February 1-September 30th, 2011. Download the 2011 application today!  Safety & Security Articles (Members Only)

Jewelry Sales Training: Explaining Gemstone Trade Names
Jewelry sales professionals should use this article from JA's Educational Resource Library to help inform jewelry customers about the history and tradition of gemstone trade names. It will help build credibility and also help the customer avoid being misled by an unethical or poorly informed salesperson in another store . . . (Members Only)

LEGISLATION & REGULATION

The Legislative Landscape for 2011
The new Congress means new opportunities -- and challenges -- for jewelry businesses on the legislative front. In fact, we're already feeling the impact of 2010's midterm elections. JA recently updated its Federal Legislation Guide, read on to learn about the key battles we've won thus far and those that we'll be watching in the months ahead . . .

LEGISLATION & REGULATION

responsible management Keep Up With Key Industry Issues
Your business needs to be prepared when it comes to issues that can impact consumer confidence. JA's comprehensive member guidance helps you navigate these complex topics. Doing so can establish your business as a trustworthy jewelry source, which will impact your staff, customers and bottom-line.  Review JA member guidance today with your staff!




JA NEWS

Visit Us at JA New York Winter Show for Prizes, Specials & More! 
We hope to see you at the JA New York Winter Show, February 27-March 1, in New York. The Jewelers of America Booth #1174 has exciting features this year that you don't want to miss:

  • Spin our prize wheel for a chance to win one of three Kindles; Starbucks, Panera and Gas gift cards; and popular JA products!  
  • While you're there, learn about our show specials and discounts.  
  • Plus, you can vote for your favorite entries in The CASE Awards, our national retailer design competition, for which we have more than 40 entries!  
  • Don't forget to attend the free, expert educational seminars sponsored by Jewelers of America -- topics cover marketing, social networking, merchandising and more! Search the seminar directory!  
  • Welcome New Members!  

    Starting this month, The JA Report will note the companies who have joined the Jewelers of America network in the past month! In January, we welcomed Retailers L'Etoile Royale, in New York, NY; and Venable Jewelers, in McPherson, KS. New Supplier Members are LaunchPad Int'l Ltd., in New Rochelle, NY; C. W. Sellors, in Derbyshire, England; and Lori Bonn Design, in Oakland , CA.