Imply that your communication is relevant and brief with subject lines such as "Top 5 Tips for..." or "Best Ways to..."  You can increase the chances of your email being opened by adding a little brand recognition to your subject line, e.g., "Fletcher Prince's Quick PR Tips."

There are some words, however, that you should never, ever use in a subject line.  These spammy "forbidden words" will send your email right to the bulk folder.  Show me the FORBIDDEN subject line words!

 

Forecasters predict that spending on email marketing will double over the next two years, and for good reason.  Managed correctly, email is one of the best ways to demonstrate your organization's value to customers and constituents. 

Few marketing tactics are as affordable as email. Depending on the size of your mailing list, you can launch a professional campaign for a little as $25/month.

Results are easy to measure, as well.

The first step in planning your email campaign is to decide how frequently your customers would like to receive email.  A typical mailing schedule might include a monthly newsletter and a card or announcement.

 

Fletcher Prince is now a business partner with Constant Contact.  We've just launched an email campaign for a nonprofit client with a 50,000+member list.  You can do this, too!

Click here to try a 60-day email marketing account on the house.  All you have to supply is your email address; credit card information isn't required.  When you sign up through this link, Fletcher Prince will walk you through your first campaign, gratis!  Call (703) 582-2580.