Who Do You Want to be Noticed By?
Have you wondered what it takes in this day and age to stand out? To be noticed in your field? It seems like it takes something outrageous to even be noticed anymore.
All of the hubbub around Steven Slater in the news this week seems to back that theory. If you have not heard of Steven Slater, click here to read an article about him.
He is famous, for now, and did manage to stand out, but is all notoriety really good? In the business world, do gimmicks make you less appealing to your customer? Are you being noticed by the people that really matter? By those with whom you actually have a relationship with?
So this month's trivia is good for a $25.00 Brinker restaurant gift card. You'll have to watch the latest video on our Facebook Fan Page to fill in the blanks. Here it is: According to Seth Godin in this clip, networking is always important when it's _____, and it's always a useless distraction when it's _____.
The winner will be drawn from among all the correct answers submitted by September 1. Good luck!
Last month's lucky winner was Debra Spears with Gaedeke Group. Her name was drawn from among those who submitted the correct answer which was, King Kong wanted the Vespa. Congrats Debra! Enjoy lunch.
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Should You Be Liable for What You Say Online?
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According to an e-mail I recently received from Jim Gillespie, a commercial real estate coach, a developer recently sued a broker for $25 million for comments the broker had posted on his blog. While this example is from the commercial real estate industry, it is applicable to all businesses.
In this day and age anyone can say anything they want to on the Internet, but they need to be careful so they minimize any liability and upset they could cause along with it. With this in mind, take a look at this video clip from CBS News regarding what a broker said about a developer on the Internet, and the $25 million lawsuit that was filed by the developer because of it.
Click here to see the video.
In addition, here's an article discussing the incident from Realty Times which also does a good job of describing the importance of having your own social media policies so that any potential liability is minimized.
Click here to read the article. |
