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| Client Profile - Scissortail Publishing |
Having relocated to Plano as a parent of two young children, Dr. Minette Riordan found she had trouble finding information on local events and services she needed in the North Texas area. She assumed that other moms probably were having the same problem and would appreciate knowing more about what was happening in their own backyards.
So she started doing some research. One startling statistic she found in Maria Bailey's book, Trillion Dollar Moms, is that moms control over 2 trillion dollars in spending and they make 80% of all household purchasing decisions. Yet 70% of them feel like mainstream advertising and marketing does not address their needs and that most companies are not speaking to them.
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| Fame or Friendship? |
Take the following quiz:
1. Name the 5 wealthiest people in the world
2. Name the last 5 Heisman trophy winners.
3. Name the last 2 winners of the Miss America contest.
 4. Name 10 people who have won the Nobel or Pulitzer prize.
5. Name the last 6 Academy Award winners for best actress.
6. Name the last decade's worth of World Series winners.
How did you do? The point is, none of us remember all the headliners of yesterday. These are no second-rate achievers. They are the best in their fields. But the applause dies. Awards tarnish. Achievements are forgotten. Accolades and certificates are buried with their owners.
Here is another quiz. See how you do on this one:
1. List a few teachers who aided your journey through school.
2. Name 3 friends who have helped you through a difficult time.
3. Name 5 people who have taught you something worthwhile.
4. Think of 3 people who've made you feel appreciated or special.
5. Think of 5 people you enjoy spending time with.
6. Name half a dozen heroes whose stories have inspired you.
Easier? The lesson? The people who make a difference in life are not the ones with the most credentials, the most money, or the most awards. They are the ones that care. Which are you to your clients?
Author Unknown
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| BizTip - Create a Task from Email |
 So many emails, so little time.... Wouldn't it be great if you could organize some of your "task oriented" emails into one area - and automatically be reminded of what needs to be done and what the completion status is? Well, you can if you use Outlook! Here's how.
Drag the message that you want to convert to a task to the Tasks button in the navigation pane. If the message has an attachment, you have to drag that separately.
The TASK window will then open, allowing you to select the options that you want. You can even "assign" your task to someone else in your office and track their progress on its completion.
Source: Matthew Ferrara & Company
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| Thanks for Reading |
If you have any ideas for The Reata BizLetter, know of a cool business tool, or want us to address a topic, please let us know. We want The Reata BizLetter to be useful and address issues of interest to you. Thanks.
Reata Commercial Realty, Inc.
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The Lingo - "Useable" & "Rentable" |
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Useable and Rentable are both used to describe the number of square feet (SF) in a lease space. Useable is the space that is actually available for the tenant to use exclusively. This is space in which you can put desks, employees, files, conference rooms, merchandise, etc.
Rentable, on the other hand, is the amount of space for which you pay rent. Shouldn't these two numbers be the same? Well in a retail space, flex buildings, or office condos, they usually are the same.
But if you are in a multi-tenant office building, you share common areas like restrooms, elevator lobbies, electrical rooms and corridors with other tenants. So a small portion of those common areas - also known as the "building core" - is added to each lease.
You may have heard the term "core factor" or "add-on factor" used. This is simply the percentage added onto the useable SF to arrive at the rentable SF.
So if you leased 5,000 useable SF and the core factor was 15%, you would actually pay rent on 5,750 rentable SF.
For other real estate terms, see the Glossary on Reata's website. |
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| Available Subleases |
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We have just added a new page to our website which features the excess space we have listed which our clients no longer need. The current inventory includes an office condo, a retail store and class A office space.
If you know of a company which has more space than they need, we'd like to know about it.
To see what's available, click the link called Available Subleases in the Reata Links section above. |
| Collin County Day |
| Tuesday 3/25/08
Collin College, Spring Creek Campus |
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Each year all the Chambers of Commerce in Collin County jointly sponsor Collin County Day to meet with legislators and other governmental officials and discuss important issues regarding business, infrastructure, transportation, etc.
This year's keynote speaker is Stephen Moore who is a Senior Economics Writer for The Wall Street Journal.
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