Accelteon Partners Inc.
December/2007
Issue: 2
Greetings!
 
As another year comes to an end, all of us at Accelteon wish you the very best for the Holiday Season and a prosperous New Year to you and yours. 
 
The Holiday Season is a time for celebration and for spending time with friends and family.  
 
It is also a time for some football!
 
In this issue, we launch our Sports Gravity Index which tracks the intrinsic excitement of a team and its ability to impact fan engagement and attract sponsorship dollars.  Our first installment tracks the Canadian Football League and its eight teams.  Enclosed is an advance copy of the 2007 CFL Gravity Index. 
 
Accelteon is also a strategic partner with the International Bowl; a major US college football bowl game.  The 2008 International Bowl is going to be held on January 5th at the Rogers Centre in Toronto.
 
We encourage you to contact us  with specific questions or feedback and forward this newsletter to people who would be interested.
 
Have a great Holiday Season
 
Sincerely,

The Accelteon Team
BC Lions top the 2007 CFL Gravity Index
 
 
2007 CFL Gravity IndexAccelteon has developed a Sports Gravity Index that objectively tracks the intrinsic excitement generated by on-field performance.  Although the Saskatchewan Roughriders won the 95th Grey Cup , the BC Lions finished the season with the highest Gravity Score.
 
 
 
Key Facts:
  • The Gravity Index links on-field performance with the team's marketability and ultimately team value
  • A positive Gravity Score indicates that the team's on-field performance will naturally attract casual fans; a negative Gravity Score indicates that the team's on-field performance will turn casual fans away or cause them to disengage with the game early (i.e. changing channels or leaving the stadium in the 3rd quarter)
  • The Gravity Index can be used by:
    • The sponsors to track the return on their sponsorship dollars
    • The teams to make strategic decisions about ticket/sponsorship sales issues
    • The league to schedule the most exciting match-ups during prime spots
    • TSN to optimize the advertising fees for game broadcasts

Click Here for the Full Report
Accelteon is a Strategic Partner for the International Bowl
 
International BowlThe International Bowl is a post-season college football bowl game.  It will be played at Rogers Centre on January 5th, 2008 and will host Ball State (representing the Mid-American conference) and Rutgers (representing the Big East conference).
 
Accelteon has been retained by The International Bowl to provide strategic advice and marketing executions services that maximize fan engagement.
 
If you are interested in attending this unique experience, please click here.  Tickets make great holiday gifts and support the local community & participating schools.  You may also be interested in joining The Official 2008 International Bowl Group on Facebook.
Accelteon Partners Inc.
In This Issue
2007 CFL Gravity Index
2008 International Bowl