Quite often the simplest solution is the best one. Over the past 50 years, however, our Western culture has managed to complicate matters concerning diet and its relation to health. Obesity and malnourishment exist simultaneously while the over-consumption of calorie-rich but nutrient-poor foods drain our energy. To make matters worse, we treat obesity with drugs and fad diets and combat fatigue with refined carbohydrates, sugar and caffeine. These are short-term solutions that eventually render us energy depleted, over-stimulated, chronically stressed and vulnerable to illness and premature aging.
So what can we do to address this problem? Today, many health experts believe the solution is to consume primarily plant-based whole foods; pure and simple as nature intended. Whole foods support all the requirements of a healthy body system, from absorption to elimination.
The challenge with whole foods has always been their relative inconvenience to prepare, compared to the gamut of fast food offerings so readily available to us. Born of the belief that one should not have to compromise between whole food goodness and fast food convenience, Vega was created with the following principles in mind: 
1. Plant-based whole foods are the true future of optimal health. 2.Raw, alkalinizing foods are the best defense against illness and disease. 3.Nutrient density is more important than calories. 4.Food should provide energy, not drain it. 5.Food should energize through nourishment, not stimulation.