Kind Words ...
"My Internet business was up and running for two years without much success or calls. By the grace of God, I found Kathy. In a short time she was able to reword the pages of my web site in such a way as to use keywords that were suitable for the product I sell. The results were immediate. The phone started ringing and the orders came. She wrote the pages so well that when they call, they're ready to buy. Come up first in the organic search without having to pay a dime to Google."
Paul Lencki
 Mirrored Stainless Solutions, Waupaca, WI

"Kathy, I just want to let you know that since you worked on my web site,  my in-store traffic is up 21% and delivered sales are up 26%. Plus my advertising costs are down 11% over the prior year, same period. Thanks!"
Daniel M. Losh
Mattress Liquidators
Chesterfield, Michigan

"My sales rate increased by 40% alone ... my bounce rate has dropped to about 8% --- I've probably earned eight times what I've paid her in her services, so it's definitely worth it."
Andrea Drew
Impressive Resumes
Melbourne, Australia

"... after reviewing our analytics, I found our bounce rate has dropped dramatically by more than 30% since the rewriting of our home page."
Pete Stilitano
Patio Furniture Cushions
Drescher, PA

"Kathy, thank you for doing an excellent job for us with keyword research, optimization of meta tags, and rewriting our content. It's already getting us higher rankings in the search engines, which makes our clients  very happy."
Kevin Pike, Producer
Best Deals TV Show
Los Angeles, CA

"Kathy, thanks for making my company show up at the top of Google searches with critical keywords ... and way ahead of my competitors!"
 Mike Robinson
Robinsons Interior
Carpet One
Hanford, CA

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Easy Web Tip #62
Make Email Name Address Personal or Fun
Katherine Andes

by Katherine Andes

Most commercial websites should strive to present a human, friendly presence.  

You want your company to project a warm "personality" that will make your visitor eager to do business with you. You want them to be so convinced, that they won't even bother to check out your competitor.

Let's suppose you've been successful in that task. You have a charming, compelling, unique home page. Plus you have breezy interior pages; they keep your prospect clicking through for more information.  

With each click, your prospect makes more and more of a commitment to your company.

Now imagine your prospect is almost ready to do business with you, but he or she needs just a little more information. So she clicks to your contact page. And what does she find?  

Please contact us at "[email protected]" 


Please contact us at "[email protected]"

Now how personal is that?  

Who wants to write to "info" or "contact us"?

For heaven's sake, put a name in the email address! When your visitor writes to, say, Anthony or Lauren, she immediately feels more confident that her email won't end up lost in cyber space.

If you want to have a bit of fun, come up with a quirky name. A mattress company could have contact us at [email protected] ...  

Or a tutoring company might go with [email protected]  

Or how about [email protected] for a window replacement company?

Easy Web Tip #62: Ban "info" from your company's email name address. Instead, make it personal by using a real person's name or make it fun by using an iconic fictitious name.

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Following best practices for allowing subscribers to easily opt in or out is also important!

It's not really a big deal in the scheme of things, but it's always nice to know when you do something right.

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Listen here to my interview with Alan Autry on KYNO 1300 in Fresno, CA.

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