Wellness, cleansing and detoxification are common treatments steadily appearing on spa menus. The one treatment that is winning the spa industry's attention and is utterly amazing for offering a cleansing on every level of the mind and body is infrared technology.
Finding Your Star Treatments
As aestheticians and massage therapist, we are relentlessly in search of fresh, exciting, and profitable treatment modalities. The equipment or new treatments we stumble upon must yield desirable results, fit into the relaxation/wellness/de-stress or anti-aging category, be cost effective and most of all - have validity. I stumbled upon my star treatment that has given that "wow" factor to all my clients on many levels. I now train and educate in the field on this new multi-faceted technology. Welcome the infrared body treatment backed by true science, cleansing the mind and body. Get ready to refresh, renew and feel fantastic.
MY Love For Infrared
My love affair with infrared began five years ago with the Sudatonic™ Thermal Sudation Method. I was in searcgh of equipment or a treatment protocol that could be creative with to build many types of packages and so called "add ons" to my menu. In our current economy, spending high amount of money on "one new treatment" or one piece of equipment that had limitations was not something that was going to work for me. I was price conscious and wanted my new star to be under $3,000. It needed to be easy to learn, able to create client retention, have multi-usage, and posses the ability to gain back investment within a short period of time. I came to find out that my money was well spent. My treatment/equipment met all my demands as well as my clients. If you ask yourself the questions below and say yes to one or more, than infrared body treatments will be a great addition to your business whether you are a single aesthetician or a large resort.
* Are you looking for a modern treatment modality backed by science to offer to your clients for anti-aging, health, wellness, longevity, fat loss, weight loss, pain relief, stress relief, cellulite reduction and detoxification of skin and body?
* Do you believe your specific clientele would want treatments that address the above issues?
* Are you looking for a treatment to offer that has high client retention?
* Are you looking for a treatment that can be paired with other treatments like reflexology, facials, facial massage, cellulite treatments, mud wraps, scalp treatments, et cetera to make various treatment packages for various price ranges? All with less stress on your working body?
Far Infrared (FIR)
Far infrared is the warming sensation that the sun radiates minus the damaging UV rays. It is energy that is part of the natural light spectrum and thermal energy that is essential and beneficial for all human beings. The thermal effect from infrared penetrates within the deep layers of tissues and causes blood vessels an capillariies to dilate, promoting better blood circulation. This heat penetrates more deeply than any other conventional heat method and facilitates the body's ability to rid it of excess toxins and metabolic wastes. Medical communities worldwide, NASA, sports medicine facilities, hospitals and the military all utilize infrared for its many positive effects for wellness, warming and detoxifying and healing. This technology has finally entered the spa and wellness industry, accepting with open arms its powerful positive effects for the mind and body.
What Infrared Can Offer Your and Your Client
For The Therapist - A new vein of profit all on its own. Infrared provides an opportunity to be creative in designing treatment packages on different price levels. Its portability from sauna room to room or spa to spa, in addition to being a wellness treatment that "helps" people feel better and look better is a plus. It is a feel good, look good treatment.
For The Client - It is a treatment that addresses many concerns such as fat loss, weight loss, skin and body detoxification, water retention relief, skin cleansing, stress relief, cellulite reduction, toxin purging, muscular, rheumatoid and arthritic pain relief, enhanced immune system, cardiac conditioning and stimulation of the lymphatic system.
Different Menu Options
Skin and Body Purifying Session - This is for the client who want to purge toxins on a regular basis, who eats healthy, exercises and lives a healthy lifestyle, or the client that wants to begin a detoxification and healthy lifestyle.The client is in the system generally 45 minutes at a moderate heat. Price Suggestion: $55 to $85.
Pain Relief Session/Muscle Fatigue/Arthritis - This weened treatment is for the weekend warrior, the athlete, the gym guru, the client that suffers from stiff joints and muscles. The client can be in the system for 30 to 45 minutes. Price Suggestion: $35 to $45.
Fat Loss Weight Loss - This is the most intense and purifying of all infrared treatments. This is the infrared body wrap. Weight and fat percent is measured, followed by a series of steps including an applicaton of aromatherapy essential oil serums and a deep sweat. Watch the fat percent and scale drop even after one session. The results are best seen with a treatment package series and can be dramatic. This new method is leading clients to a slimmer, more toned body with all the added health benefits infrared offers. The application of aromatherapy elimination compounds are vigorously applied to jump start the circulation. The client lies comfortably, falls into a deep state of sedation, detoxifies their body and burns their fat for fuel (lipolysis) all in a cozy cocoon. Price Suggestion: $95 to $85.
De-Stress and Relaxation - Drift away 30 to 45 minutes in a penetrating, low to moderate heat with a very light sweat to aid in relaxation prior to other services. This treatment places you "in the mood" and far away from the outside world. Should be charged as an "add on" to other services. Price Suggestion: $50 to $85
Prices above are merely suggestions and will vary by location, setting or having either a small spa or resort style setting. Set pricing according to your own menu. These are simply guidelines. The above mentioned treatments can all be sold in packages.
Move Over Troditional Sauna -A New Kid's In Town Although any type of infrared is beneficial, its application is no longer a large box of heat but a horizontal "lay down" system with a French method using FIR technology and a series of aromatherapy elimination compound creams that promote fat breakdown. Infrared can now be presented as a treatment and not a "hands off" session in a hot box. There is an advantage of having infrared closer to the body compared to the conventional infrared sauna because it is a deeper penetration. FIR is a pleasant warmth, unlike other conventional heat methods and its lower heat range is much safer than conventional saunas.
In a thermal sudation treatment, a client relaxes in the gentle heat; the body is actually hard at work producing sweat, pumping blood, and burning calories. With an infrared body treatment, the head and face is exposed for upgrades such as facials, cold stone face massage or scalp massage; while the lower portion can be opened to conveniently administer a reflexology session for a versatile detoxification with many health benefits. Results can be felt and seen immediately with the fat analyzer readings. This gives the client the incentive to come back often and even purchase a series or package of treatments. A little massage, aroma therapy, deep penetrating infrared with health benefits ... all in a single treatment.
Marketing Know How
You can be the most talented massage therapist or the most respected aesthetician, but if you cannot market yourself or your treatments efficiently, your business will suffer greatly. In my travels as I educate therapists on retailing and marketing, I stress that this is possibly the most important aspect of their businesses. Educate the client as to why they would want or need a service, what benefits it offers, and educate yourself extensively on your treatments. Use visual loop DVDs and articles on the benefits of your services.
No matter the treatment, because of fierce competition in our economy, therapists must stay on the cutting edge offering state of the art treatments options. The market trends of today address anti-aging, wellness, stress relief and detoxification issues of the skin and body more frequently than ever. Infrared addresses all of these trends and can offer many options for both the client and the business owner. Remember that your possibilities are limitless with the right equipment, mindset, education and successful marketing. Be creative, work from the heart, let your passion be your guide and your success will ultimately follow.
Aesthetician, Educator, Writer, Lecturer and Consultant