Construction Details
The style of the individual suite kit package is a slipcase. Each slipcase was made with .060 white vat board in a 2 piece construction. The cases were wrapped in a 4 color digital print specific to the luxury suite owner. The spine of each slipcase displayed a portion of the stadium. When all 13 slipcases were inserted in the outer case a full panoramic view of Gillette Stadium was revealed. To accomplish this, the wraps needed to be precisely spotted on the cardboard frames; a challenge. Adding to the complexity, this project was digitally printed and each of the 1,700 individual slipcases was unique! So the project required not only precision in wrapping but precision in creating the season sets for each suite at the stadium. A complex project managed collaboratively and successfully with our client, the agency and an outstanding vendor network. |
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