a monthly newsletter from Crystal Communications June 2005

in this issue

Events to Help Your Business Grow


Get Free Tips on Ways to Improve your Finances

Enjoy a Summer Discount on Training!


Events to Help Your Business Grow

Join me at some of the following events:

Friday, June 3
7:00 -9:00 a.m.

Presented by The Greater San Antonio Chamber of Commerce
Petroleum Club
7th Floor of the Energy Bldg, 8620 N. New Braunfels
RSVP here
Please note new day.
I'm filling in for Chair Mike Koebke this month.

Tuesday, June 7
5:00 - 7:00 p.m.

Presented by The Greater San Antonio Chamber of Commerce
Hyatt Regency Hotel
No RSVP necessary.

Wednesday, June 8
9:00 - 10:30 a.m.

Presented by The BottomLine at the Greater Chamber's Small Business Resource Center - FREE
RSVP to 210-392-3309 or Register here.

Friday, June 10
7:00 - 8:30 a.m.

with Dr. Bill Thornton
Presented by the Northeast Area Business Council of the Greater San Antonio Chamber
Luby's Cafeteria
8511 Tesoro Drive
(at NE Loop 410)
RSVP here.

Wednesday, June 22
7:00 - 8:30 a.m.

Presented by the East Area Business Council of the Greater San Antonio Chamber
Aldaco's Mexican Cuisine
100 Hoefgen at Sunset Station.
RSVP here.

Wednesday, June 22
9:00 -10:30 a.m.

Presented by The BottomLine at the Greater Chamber's Small Business Resource Center - FREE
RSVP to 210-392-3309 or Register here.

Thursday, June 23
10:00 a.m. - 12 noon
Presented by Renee Watson, SMWBE Program Manager, Bexar County, at the Greater Chamber's Small Business Resource Center - FREE
Register here.

Do you need training for your business?


Welcome to the June edition of Crystallizations! I hope you have a great summer.

  • Creativity
  • "To live a creative life, we must lose our fear of being wrong."---Joseph Chilton Pierce

    The mind is an amazing piece of machinery. It sees a situation, takes all of the experience we have, and tries to fit our experience to that situation. This is a good thing - most of the time. When you are trying to solve problems, your mind will zero in on answers that you have already experienced and apply them to the existing problem.

    Sometimes, however, this "experience model" is not an optimum way to view life. It gets us into trouble when we start to stereotype people because of one incident. It also can block creativity and our ability to generate new ideas. That can be a real problem if the present situation cannot be resolved by tried and true solutions.

    Breaking our minds out of this "experience model" requires some work and time. In this fast-paced, stress-filled world, my guess is that it is not usually the effort that keeps us from looking for more creative solutions, it's the time involved. It is so much easier to use the first solution your mind settles on, even if that is not the optimum idea. The irony here is that the second or third solution you come up with is very often the better solution and may be one that will save you time in the long-term.

    The next time you have a problem, try this. First, ask yourself what the underlying problem is. Ask yourself what logical assumptions you can make about the causes of the problem. Then ask yourself what else could have caused the problem. Allowing yourself some time to come up with additional causes can bring about solutions that actually have some impact.

    Recently I was asked to do some customer service training. When I asked a few more questions about what was happening at this business, it became apparent that the underlying problem was not that the staff needed to be trained on customer service as much as they needed to learn how to deal with changes that were affecting morale. If I hadn't asked, I would have provided training that would not resolve anything.

    After you have a handle on the causes of the problem, spend some time coming up with a number of solutions. Give yourself a target of at least ten solutions. I'll predict that the first two will be easy. The third and fourth will be very difficult, but once you get to five, it gets easier. You start to reach for silly ideas. Don't censor yourself. Remember that the best solution usually comes right after the silly one.

    I've discussed convergent vs. divergent thinking before. You have to give yourself permission to come up with some really dumb ideas to get to the golden ones. As anyone who knows me will attest, I come up with dumb ideas all the time. Sometime I have to have friends reel me back in, but most of the time I'm able to do it myself. But the trick is to suspend reality for just a few moments while you allow your brain to make some new pathways.

    Remember, though, that getting away from that "experience model" requires practice. Keep it up and you'll be pleasantly surprised at how much easier it gets. Let me know what happens.

    Last month's puzzle was: Can you find a five letter word, which, when typed in upper-case, reads the same upside down? The answer was SWIMS. A gift certificate is on its way to Jayme Hopkins.

    This month, here's another one for you math- capable people: Divide the number 100 into four parts (call them A, B, C, and D) so that adding 4 to A, subtracting 4 from B, dividing C by 4, and multiplying D by 4 gives the same result. Email your answer to me. I'll draw one winner from the correct responses for a gift certificate at one of my favorite restaurants.

    Learn more about Crystal Communications...
  • Get Free Tips on Ways to Improve your Finances
  • Promoney site

    My friend Cheryl Cook has a wonderful newsletter (and if you like this one, you'll like hers, too.) Learn how to get more cash in your pocket, more sales in the door, and reduce the amount of cash leaving your business. To visit her website and sign up for this biweekly ezine, click here.

  • Enjoy a Summer Discount on Training!
  • Does your organization need training in Business Etiquette, Business Writing, Communication, Customer Service, Team Building, Managing Change, Unlocking Your Creativity, or Work Ethic?

    Or could you benefit from group or one-on-one training in Microsoft Word, Excel, Access, PowerPoint or Outlook?

    Are you tired of boring training or training that never seems to create any changes in your workplace?

    Call Crystal at 210-863-2250 to schedule June, July and August training that entertains and enlightens. Summer Special - 10% off the regular price on any training scheduled during the summer. Mention this newsletter when you call 210- 863-2250. Click here for testimonials of previous trainees.


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