a monthly newsletter from Crystal Communications November 2004

in this issue

Events to Help Your Business Grow

Tips for a Successful Business

Get Free Tips on Ways to Improve your Business

My Upcoming Seminars

Volunteer at the largest small business event!

Focus on Business Growth

Recover your storage space


Events to Help Your Business Grow

Join me at some of the following events:

Friday, October 29
10:00 - 11:00 a.m.
Wednesday, November 17
1:30 - 3:00 p.m.

Presented by Renee Watson at the Greater Chamber's Small Business Resource Center - FREE
Learn how to prepare for The City and County's Annual Small, Minority, Women-Owned Business Enterprises Conference.
Click here.

Wednesday, November 3
7:00 - 9:00 a.m.

Presented by The Greater San Antonio Chamber of Commerce at the Petroleum Club, 8620 N. New Braunfels, Energy Bldg., 7th Floor. This is my last time as emcee of The Best Networking Event for Small Business in San Antonio. Please join me! Click here to register for the event or call 210-229-2119.

Wednesday, November 3
9:30 -11:00 a.m.

Presented by The BottomLine at the Greater Chamber's Small Business Resource Center - FREE
RSVP to 210-392-3309 or click here.

Thursday, November 11
5:30 until we leave
hosted by the Radisson Hill Country Resort and Spa and yours truly - FREE, no RSVP needed. This is the last Feeding Frenzy of the year, so be sure to join us. Just show up, relax, and meet some new friends.

Tuesday, November 9
9:30 -11:00 a.m.

Presented by The BottomLine at the Greater Chamber's Small Business Resource Center - FREE
RSVP to 210-392-3309 or click here.

Tuesday, November 30
7:00 - 8:30 a.m.

with Dr. Ricardo Romo

Presented by the Greater Chamber's Northwest Area Business Council, at Hometown Buffet, 6059 La Cima (Take the Summit Parkway Exit off Loop 410.) Chamber Members - $10.00, Prospective Members - $15.00. Register here or call 308-2011.

Tuesday, December 14
5:30 - 7:30 p.m.


Presented by all the area Chambers of Commerce, in conjunction with the City and County SMWBE Conference, at the City's Development and Business Services Center, 1901 S. Alamo at S. Flores. FREE
Register online at or or call (210) 207-3900.

Wednesday, December 15
7:00 a.m. - 4:00 p.m.


Get IN the Game and Stay IN the Game at this all day event at the Henry B. Gonzalez Convention Center. FREE admission, FREE breakfast, FREE lunch. Program flyer, conference agenda, and registration are available at You can also sign up there for an exhibit booth if you have opportunities for small business.

For seminars custom-created for your business...


Don't forget to vote. Early voting ends Friday, October 29. Polls open at 7 AM on Tuesday, November 2. Then we get to all wait until (What's your guess? January? February?) we find out who won. Remember that the things that unite us are more important that the things that divide us. We all have to pull together after this election is over.

I hope you enjoy this issue! But if, at any time, you no longer want to receive my newsletter, please know that the opt-outs at the top and bottom of this email really work. (If you have a Roadrunner or SBC Global address, just shoot me an email and I'll take you off.) If you want to make sure you continue to receive it, click on the "Confirm" link at the top.

  • Tips for a Successful Business
  • This is Tip #11 for creating a successful business.

    Define and visualize your success.

    What does success look like to you? I've run into a lot of people lately who measure their success by how much money they have. I'm not one of those people. Don't get me wrong. I like money as much as the next person, but I've always seen it as a tool, not an end to itself.

    If you don't measure success by how much money you are making, how do you measure it? For me, it's the number of hours I spend doing what I love to do (writing, training, and spending time with friends and my son.) The higher the number of hours I get to do what I love to do, the more successful I am. (When I'm doing what I enjoy, the money usually follows.)

    Spend just a few minutes visualizing what success looks like to you. If it's money, that's fine. Picture yourself surrounded by bank accounts and stock reports or the things you get to purchase if you have the money. But be sure to also visualize how you get to that level. Does your company increase its client base? Do you get higher fees for the work you do? If money is not your measure, visualize what life would be like if you reached your own definition of success. Again, see what needs to happen to get to that point. The key here is to make sure it's your definition and not someone else's.

    After you've visualized your image of success, write it down. Write it as if it is already happening. You'll notice I don't use the term goals. Goals seem to be a lot like New Year's Resolutions - frequently broken and therefore guilt-inducing.

    Success is a great deal like taking a road trip. The very first thing you have to figure out is your destination. Once you know that, it's relatively easy to find a map - or the specific steps you need to take to get to where you want to be. Too often we aren't sure of the destination, so when an opportunity presents itself, we take it, never giving much thought as to whether it gets us closer to success or not.

    Just remember to stay focused on what you want - and ask yourself at each fork in the road, which path gets me closer to what I want? When you can see that success in detail - what it looks, sounds, feels like - you'll be on your way to making it happen.

    Meanwhile, if you need help with training, writing, or graphic design...
  • Get Free Tips on Ways to Improve your Business
  • My friend Cheryl Cook has a wonderful newsletter (and if you like this one, you'll like hers, too.) Learn how to get more cash in your pocket, more sales in the door, and reduce the amount of cash leaving your business. Subscribe NOW for this biweekly ezine here.

  • My Upcoming Seminars
  • Join me at one of the following seminars:

    Wednesday, November 17
    6:00 - 9:00 p.m.
    Wednesday, December 8
    6:00 - 9:00 p.m.

    Each class: $21.00, John Marshall High School, 8000 Lobo. Register by phone (210-522-8100) or online at NISD's Community Ed Department

  • Volunteer at the largest small business event!
  • Join me at the City of San Antonio's and Bexar County's Fourth Annual Small, Minority, Women- Owned Business Enterprises Conference on Wednesday, December 15.

    It's that time again! I'm looking for as many people as possible to help with registration, directions, seminar assistance, display floor assistance, etc. Shifts start at 6 AM, but if you aren't an early riser, you can pick any two-hour shift during the day. We especially need people from 10 AM to 2 PM to help direct during lunch.

    This event gets bigger every year. This is a great opportunity for your business or organization to market itself. Put together a team and have your volunteers wear their company T-shirts. But I'll take individual volunteers as well who want to be a part of this amazing event.

    Email me at the link below with the time you can work. I'll be in touch soon.

  • Focus on Business Growth
  • Do you have a clear growth strategy for your business?

    Can you articulate that strategy to others?

    Do you have trouble prioritizing when faced with the competing demands of customers, employees, limited resources, and dwindling time?

    Focus on Business Growth from The BottomLine is a succinct, but highly effective one-on- one three-hour strategic solution for the small business owner. It will quickly help you clarify your options and rank your priorities. Led by veteran business strategists and marketing consultants, you'll leave with greater insight and practical next steps on your path to growth.

    For more information, click on the link below to visit The BottomLine or call 210-392-3309.

    Visit my friends at The BottomLine...
  • Recover your storage space
  • Do you have used computer equipment taking up valuable storage at your business? Are you keeping it in the hope that you will be able to sell it and recover some of your investment? Is the equipment dropping in value every day you hang on to it?

    Corona Visions will pick up your equipment, wipe any storage (hard drives, fax machine memory, etc.) of existing data, and repair and resell or recycle your equipment. You may even qualify for the new E- Broker Program and have part of the net profit of any resale value returned to you.

    Call 210-521-7612 to find out how Corona Visions can help you free up that storage space.

    Visit my friends at Corona Visions...
    :: 210-863-2250

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