a monthly newsletter from Crystal Communications October 2004

in this issue

Events to Help Your Business Grow

Tips for a Successful Business

Get Free Tips on Ways to Improve your Business

My Upcoming Seminars

Focus on Business Growth

Recover your storage space


Events to Help Your Business Grow

Join me at some of the following events:

Wednesday, October 6
7:00 - 9:00 a.m.

Presented by The Greater San Antonio Chamber of Commerce at the Petroleum Club, 8620 N. New Braunfels, Energy Bldg., 7th Floor. Join me as I emcee The Best Networking Event for Small Business in San Antonio.
Click here to register for the event or call 210-229-2119. (Tell them I sent you, please?)

Wednesday, October 6
9 -10:30 a.m.

Presented by The BottomLine at the Greater Chamber's Small Business Resource Center - FREE
RSVP to 210-392-3309
or click here.

Tuesday, October 12,
9:00 -10:30 a.m.

Presented by The BottomLine at the Greater Chamber's Small Business Resource Center - FREE
RSVP to 210-392-3309
or click here.

Thursday, October 14,
5:30 until we leave
hosted by the Radisson Hill Country Resort and Spa and yours truly - FREE, no RSVP needed. Just show up, relax, and meet some new friends.

Thursday, October 14,
and Friday, October 22
12 noon, lunch provided

Learn how you can use the Web Genius online marketing tool kit to quickly, easily and affordably reach customers and potential customers with timely, relevant news and information on your products and services. RSVP to 210-392-3309 or to

Friday, October 22,
7:00 - 8:30 a.m.

Advanced Transportation District
Presented by the Greater Chamber's Northwest Area Business Council, at Hometown Buffet, 6059 La Cima (Take the Summit Parkway Exit off Loop 410.) Chamber Members - $10.00, Prospective Members - $15.00.
Register her e or call 308-2011.

For seminars custom-created for your business...


October! This is my favorite month. It is the month I remember why I love San Antonio. Bring on those "cold fronts." And join me on the 9th for my Live Your Dream! workshop.

I hope you enjoy this issue! But if, at any time, you no longer want to receive my newsletter, please know that the opt-outs at the top and bottom of this email really work. (If you have a Roadrunner address, just shoot me an email and I'll take you off.) If you want to make sure you continue to receive it, click on the "Confirm" link at the top.

  • Tips for a Successful Business
  • This is Tip #10 for creating a successful business.

    Network, network, network.

    I'll admit I've repeated myself in this title, but networking is one of the essentials of a successful business. You have to look at networking in a completely different light. It's not about handing out your business card to everyone you meet. Networking is about creating relationships.

    Go to a networking event with one goal in mind - to connect two other people to each other who need to do business with each other. When you meet someone, really listen to what they do and try to think of someone you know who might need their products or services. Then give them your business card with a note on the back. The note should read, "Call me about ____" with the name of the person you think might be a potential customer for the person you just met. When the new contact calls, and they will, give them the contact information of the potential customer. While you're on the phone, you have a chance to get to know that person a little better. You might also want to set up a time to meet for coffee to get more information about their business.

    Networking is not done just at business events. If you're a true networker, you find yourself meeting people everywhere. I love being stuck in a line. It gives me a chance to get to know people I would normally not have a chance to meet. I start up a conversation about the weather, the price of coffee, whatever, just to make a connection. Sometimes, especially if the line is long enough, these "chance" meetings turn into real business contacts. Business cards get exchanged.

    There's the next step. You have someone's business card. For the first couple of years I was in business, I collected those cards, but did absolutely nothing with them. Now, I add the email addresses to my newsletter distribution list and many times I send a personal email to the person, telling them how much I enjoyed the conversation. In some cases, I'll even send a handwritten note.

    You truly never know where you will meet your next customer. Network and build those relationships. They will return the favor.

    Meanwhile, if I can help your staff communicate...
  • Get Free Tips on Ways to Improve your Business
  • My friend Cheryl Cook has a wonderful newsletter (and if you like this one, you'll like hers, too.) Learn how to get more cash in your pocket, more sales in the door, and reduce the amount of cash leaving your business. Subscribe NOW for this biweekly ezine here.

  • My Upcoming Seminars
  • Join me at one of the following seminars:

    Saturday, October 9
    8:30 a.m. - Noon
    See the announcement below.

    Through the Northside Independent School District's Community Education Department:

    Wednesday, October 13
    6:00 - 9:00 p.m.
    Wednesday, October 20
    6:00 - 9:00 p.m.
    Wednesday, October 27
    6:00 - 9:00 p.m.
    Wednesday, November 17
    6:00 - 9:00 p.m.
    Wednesday, December 8
    6:00 - 9:00 p.m.

    Each class: $21.00, John Marshall High School, 8000 Lobo. Register by phone (210-522-8100) or online at NISD's Community Ed Department.

  • Focus on Business Growth
  • Do you have a clear growth strategy for your business?

    Can you articulate that strategy to others?

    Do you have trouble prioritizing when faced with the competing demands of customers, employees, limited resources, and dwindling time?

    Focus on Business Growth from The BottomLine is a succinct, but highly effective one-on- one three-hour strategic solution for the small business owner. It will quickly help you clarify your options and rank your priorities. Led by veteran business strategists and marketing consultants, you'll leave with greater insight and practical next steps on your path to growth.

    For more information, click on the link below to visit The BottomLine or call 210-392-3309.

    Visit my friends at The BottomLine...
  • Recover your storage space
  • Do you have used computer equipment taking up valuable storage at your business? Are you keeping it in the hope that you will be able to sell it and recover some of your investment? Is the equipment dropping in value every day you hang on to it?

    Corona Visions will pick up your equipment, wipe any storage (hard drives, fax machine memory, etc.) of existing data, and repair and resell or recycle your equipment. You may even qualify for the new E- Broker Program and have part of the net profit of any resale value returned to you.

    Call 210-521-7612 to find out how Corona Visions can help you free up that storage space.

    Visit my friends at Corona Visions...
  • Live Your Dream!
  • I absolutely love what I do. I know so many people who deny their dreams because they believe they can't make money doing what they love or because they can't quite believe that success is in their future.

    On Saturday, October 9, from 8:30 AM - 12 Noon, discover how I made the leap to what I love. I'll give you the tools to realize your own dreams. Join me for breakfast and a three-hour humor-filled workshop at the Radisson Hill Country Resort.

    Learn how to create the life you want, doing the work you love to do. This workshop will teach you how to decide on your mission, how to follow your dreams, and how to make a living while making a life.

    Create the life you want. Get past your fears. Live your dream!

    Only $49.00 USD

    Buy Now | For more info...

    :: 210-863-2250

    Email Marketing by