a monthly newsletter from Crystal Communications July 2004

in this issue

Events to Help Your Business Grow

Tips for a Successful Business

Lunch and Learn about WebGenius

Feeding Frenzy

A Chance to Participate...

Focus on Business Growth

Lost Data on Your Computer?


Events to Help Your Business Grow

Join me at some of the following events:

Wednesday, July 7,
7:00 - 9:00 a.m.

Presented by The Greater San Antonio Chamber of Commerce at the Petroleum Club, 8620 N. New Braunfels, Energy Bldg., 7th Floor. Join me as I emcee The Largest Networking Event for Small Business in San Antonio. Click here to register for the event or call 229- 2119 (Tell them I sent you, please?)

Tuesday, July 13,
5:30 until we leave
hosted by the Radisson Hill Country Resort and Spa and yours truly - FREE, no RSVP needed. Just show up, relax, and meet some new friends.

Friday, July 14,
9 -10:30 a.m.

Presented by The BottomLine at the Greater Chamber's Small Business Resource Center - FREE
RSVP to 210-392-3309

Wednesday, July 15,
10:00 -11:30 a.m.

Presented by The BottomLine at the Greater Chamber's Small Business Resource Center - FREE
RSVP to 210-392-3309

Tuesday July 27,
7:00 - 8:30 a.m.

Presented by the Greater Chamber's Northwest Area Business Council, at O. P. Schnabel Park, 9606 Bandera (look for the signs). Chamber Members - $10.00, Prospective Members - $15.00. Register at www.sachamber.org or call 308-2011.

For seminars custom-created for your business...


What are your plans for the 4th? Backyard cookouts, fireworks, swimming parties, watermelon and hand cranked ice cream? Whatever you do, be safe!

I hope you enjoy this issue! But if, at any time, you no longer want to receive my newsletter, please know that the opt-out at the top and bottom of this email really works. If you want to make sure you continue to receive it, click on the "Confirm" link at the top.

  • Tips for a Successful Business
  • This is Tip #7 for creating a successful business.

    Be Seen as an Expert. Want to be seen as an expert? If you have an area of expertise, here are some suggestions to show off your abilities:

    Teach a class. Offer your topics to the community education department at your local school district. These classes don't pay much, but the exposure is wonderful. If you are a member of the Greater San Antonio Chamber of Commerce, you can present on a variety of topics at the Small Business Resource Center (308-2014). The trick here is to offer some real help, not just market your business.

    Donate your services. No matter what your area, there is a non-profit that can benefit from your help. Provide your service free of charge in return for using the non-profit as a reference.

    Provide a sample. Some years ago, I received a newsletter from a person I had met during a networking event. I created a mock-up of a newsletter and showed it to him. He loved the first page, but when he turned it over the flip side was blank. I explained, with a grin, "If you want the rest, you'll have to pay for it." As a result, he paid me to produce his newsletter for over a year. Give potential clients samples of your work and let them know how to obtain more of your product or service.

    Do a newsletter. Include short articles related to your area of expertise and send the newsletter out to your email list or postal mailing list. If you need help writing or don't know how to put a newsletter together, contract with a writer or desktop publisher. Send it out once a month. (It works for me.) If you don't want to commit to a regular newsletter, pitch your article ideas to a local newspaper or webzine.

    Consider the time and money you spend on these activities part of your advertising budget. You'll find they pay off in ways you never anticipated.

    Need help marketing your business?
  • Lunch and Learn about WebGenius
  • On July 7, 13, 20 or 27th, join us for a free Lunch and Learn about WebGenius.

    Learn how you can use this online marketing tool kit to quickly, easily and affordably reach customers and potential customers with timely, relevant news and information on your products and services.

    Designed for the small business, now anyone with basic typing skills can: manage their online presence, build an invaluable electronic file of customers and their preferences, electronically mail preformatted information and promotions, and offer items for sale on their website. What better way to keep good customers coming back? RSVP to 210-392-3309 or to jrowanfuller@thebottomline.cc.

  • Feeding Frenzy
  • Want to chill out with friends after a hard day at work? Join us on Tuesday, July 13, at the Feeding Frenzy at the Radisson Hill Country Resort and Spa this month!

    This is a FREE relaxed (non-Chamber- affiliated) networking opportunity, with an outdoor cookout compliments of the Radisson. Come join us! Tuesday, July 13, 5:30 PM until we feel like leaving.

    Need directions?
  • A Chance to Participate...
  • We've been asked to contribute to important ethics research conducted by graduate researchers at UTSA.

    Please click on the link below. You'll be taken to a multiple-choice survey that should involve no more than ten minutes of your valuable time. The survey is an inventory of ethical values and it is entirely anonymous. Your input is invaluable!

    If you would like a copy of the results of the ETHICS IN BUSINESS survey, Lisa Calhoun (graduate student) and Dr. Anita Leffel (research director) invite you to contact them at lcalhoun@utsa.edu or aleffel@utsa.edu. You'll be provided with a link to the final results.

    Here's the direct link to the survey and thanks for participating:

    Ethics in Business Survey
  • Focus on Business Growth
    • Do you have a clear growth strategy for your
    • Can you articulate that strategy to others?

    Do you have trouble prioritizing when faced with the competing demands of customers, employees, limited resources, and dwindling time?

    Focus on Business Growth from The BottomLine is a succinct, but highly effective one-on- one three-hour strategic solution for the small business owner. It will quickly help you clarify your options and rank your priorities. Led by veteran business strategists and marketing consultants, you'll leave with greater insight and practical next steps on your path to growth.

    For more information, click on the link below to visit The BottomLine or call 210-392-3309.

    Visit my friends at The BottomLine...
  • Lost Data on Your Computer?
  • When you think that all is lost...When you've given up hope...When you are...

    • missing files
    • missing folders
    • missing data backup

    Call the Data Recovery Specialist at Computer Repair Zone......SMU certification as a Computer Forensics Examinar... FREE estimate for data recovery.....94% successful data recovery rate......

    Don't spend valuable time trying to recover your lost data with a recovery utility program. Leave it to the professionals (my friends) at Computer Repair Zone! Call 680-7770 for an appointment or additional information.

    Visit my friends at Computer Repair Zone...
    :: 210-863-2250

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