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Personalized Prevention Campaigns for Local Schools
Red Ribbon Week 2011 was a huge success! The Coffee County Anti Drug-Coalition and schools within Manchester City, Tullahoma City, and Coffee County School Systems worked together to provide personalized prevention campaigns to be supported throughout the 2011-2012 year.
During the week of October 23 - 31, 2011 campaigns kicked off. The campaigns are direct representations of the data collected by the Coalition through the Student Surveys conducted every other year and themes the schools are focusing on for academic excellence. By merging prevention messages with the yearly academic themes for the schools the Coalition is able to support the schools' needs and continue the campaigns throughout the year.
The Coalition provided campaign materials and items that the students could use such as t-shirts and drawstring backpacks. Some of the 2011-2012 themes are:
"I can be my best at CCMS" (Coffee County Middle School) - Focused on how students can be the best including being drug free.
"Building Better Brains-Drug Free Zone" (East Middle School) - Science based campaign on how drugs affect brain cells.
"3/4" (Westwood Junior High School) - Silent number campaign showing most youth in Coffee County are not doing drugs.
"We Challenge You..." (West Middle School) - Challenged students to make healthy choices.
"Team Up Against Drugs" (Robert E Lee Elementary) -Focused on community service through a food drive and planting a promise to be drug free with individual pledges by students.
"Peace, Love, Drug-Free" (Coffee County Elementary Schools and Westwood Elementary)
"Better Things to Do Than Drugs" (Farrar Elementary) -Focused on students finding activities they love to do and pledging to be drug free.
Many of the schools also invited the Coalition Staff and Tennessee Drug Awareness Council (TDAC) volunteers to come speak to youth on the danger of alcohol and drug use.
Special to this year's Red Ribbon Week, high school students and coalition members created a red flag display in Manchester and Tullahoma. This flag display represented the 1,048 (or 48%) students in Coffee County that reported they have a close family member with a severe alcohol or drug problem. As a wrap-up to Red Ribbon Week, 2,500 participants of the Coffee County Child Advocacy Center's "Safe on the Square" event received bright orange re-usable trick or treat bags with our "Parents Who Host Lose the Most" logo.
The next phase of our campaign will kick off in the coming weeks. This will include an educational alcohol brief with local data for parents, teachers, and community adults. Also, campaign materials including education pamphlets will be provided to every classroom in all three school systems!
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