Dear Utility Partners,
To support you this heating season we've launched some exciting Fall initiatives including:
- The workshop
- The Regional Campaign
- A financing partnership
- An updated Project website
Read the articles in this newsletter for more detail. If you have any questions or concerns, don't hesitate to contact us. |
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Thanks for Making the 2011 Workshop a Success!
 A big thanks to all who attended the NW Ductless Heat Pump Project Workshop on November 1, 2011. Over 300 industry professionals came to learn, network and explore ways to accelerate the adoption of ductless technology.
The workshop was buzzing with new ideas from the wide range of sessions. Most importantly, networking opportunities developed into valuable new partnerships that will pave the way for industry growth.
For those who were not able to attend, check out the event photo gallery and speaker presentation slides here! |
Sharing Regional Experience at the WorkshopUtility representatives, contractors, manufacturers and distributors collaborated on ways to increase DHP installations in a brainstorming excersise. These groups identified sales challenges and potential solutions including:
- Finding the right messaging
- Identifying eligible homeowners
- Overcoming cost barriers
- Utilize Project marketing resources such as sales sheets, newspaper templates, campaign brochure and messaging
- Target neighborhoods where you have installed DHPs
- Promote Umpqua Bank's GreenStreet loan program to overcome cost barriers
Continue telling us about your challenges and we will work with you to develop solutions. |
Participate in the Regional Campaign!
Remember to participate and spread the word about the $10,000 sweepstakes giveaway! Consumers have a chance to win $10,000 while learning about ductless heating and cooling technology. The campaign runs until December 31, 2011. In addition to the cash prize, there are weekly giveaways on the Going Ductless Facebook page. Take these steps to participate:
- Friend the Going Ductless page here
- Add promotional touts for the YouTube Channel and Sweepstakes to your website
- Share the provided YouTube videos on your website or on your YouTube Channel
- Share Going Ductless Facebook posts on your Facebook page
The Regional Campaign results to date are exceeding expectations with over 1,000 sweepstakes entries and over 2.5 million impressions. Help us continue to raise consumer awareness by leveraging the campaign support materials here. |
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Please contact me if you have any questions about this newsletter or the Project in general.
Sincerely,
Alexis Allan
Northwest Energy Efficiency Alliance
503.688.5472
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