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Dear DHP Installers,
Welcome to the NW Ductless Heat Pump Project's second quarter newsletter. This newsletter highlights important Project updates and information including:
- TV ads for DHPs!
- Master Installer Program Updated requirements
- 2010/2011 Contractors of the Year Announcement
- Electronic Project participation forms
- Eligibility reminder
If you have any questions on the content of this publication or the Project in general, please contact us at info@nwductless.com or 503.808.9003.
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DHPs Hit the TV Air Waves
The Northwest Ductless Heat Pump Project launched DHP TV ads in Bend, Boise and Portland from February 14th to March 27th. The campaign was designed to test the effectiveness of TV advertising with this product. The 30 second ad spots were placed with news, home improvement and prime time programming on network and cable channels. To view the ad click here.
The ad directed customers to qualified contractors by driving consumers to the site www.HeatingAndCoolingUpgrade.com and to the Project hotline. These TV ads proved successful in the test markets. Early results from this campaign show traffic to the site increased 285% and the Project received over 40 phone calls. Based upon this success the Project will work to expand this campaign across the region.
Share your feedback on the TV ad and let us know if you receive increased leads and consumer response. Your input helps us determine successes and opportunities that shape our future activities! Contact us at info@nwductless.com.
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Become a Master Installer:
The 2011 Master Installer process has been updated to simplify the participation process.
New requirements are:
- Achieve 15 Project installations
- Submit photo documentation of two Project installations and one homeowner testimonial to the Project for review (click here for details)
- Attend Best Practices Installation Webinar (click here to register)
- Submit agreement form (click here to download form)
*Note: these changes will not affect contractors who have already achieved Master Installer status |
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Announcing the 2010/2011 Contractors of the Year!
The Project applauds four Master Installers for achieving the highest number of 2010 Project installations in their state:
Idaho
First Call Jewel - 33 installs
Montana
Formula Fabrication - 135 installs
Oregon
Automatic Heat Company - 265 installs
Washington
Metfab Heating - 247 installs
In 2010, these contractors installed a total of 680 DHP systems and are essential to the adoption of the technology. We appreciate the commitment and look forward to a successful 2011! |
| If you have general questions about the NW Ductless Heat Pump Project or for more information, please contact us at info@nwductless.com
or call 503.808.9003.
Thank you,
The NW Ductless Heat Pump Project Team |
