Dear Manufacturer and Distributor Partners,
The NW DHP Project hopes this newsletter finds you doing
well. This month's edition of the newsletter includes important updates about
the Project's Cooling Season marketing campaign and modifications to our
consumer website www.GoingDuctless.com.
If you have any questions on the content of this publication or the Project in
general, please contact us at info@nwductless.com.
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This month, the Project added several new features to the
consumer website www.GoingDuctless.com.
To serve our region's Spanish speaking population, the team developed a Spanish
version of the website (click "Espaņol" in the upper right hand corner of the
homepage). This feature complements the
Spanish version of the radio PSA that is currently playing across the region
and driving consumers to the website.
Other website modifications include a new utility
participation page that provides consumers with a listing of utilities offering
rebates in the Northwest, and information on Washington State's $750 Cash for
Appliances Rebate in the incentives/rebates section of the site.
The Project has developed new criteria for contractors to
be listed on the www.GoingDuctless.com
contractor finder. Beginning
9/30/2010, contractors must meet ONE of the following requirements in order to
remain listed on the website: -
Contractor has had at least one approved installation through the
NW Ductless Heat Pump Project, OR
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Contractor has attended a
Project orientation within the past twelve months
Contractors
will be notified of the new requirements in late August and will have a one
month period to attend an orientation or complete an install if they wish to
remain listed. |
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Success with Consumer Marketing
Traffic to our consumer website
increased visibly with the start of consumer marketing in mid-May, with the
launch of the PSA campaign. The internet campaign launched June 1st,
and on July 26th the Cooling Season radio campaign launched,
resulting in the highest traffic spike yet to www.GoingDuctless.com.
The Project is halfway through the eight-week Cooling
Season radio campaign, which will reach approximately 33% of the population in
12 markets across Oregon, Washington, Montana and Idaho an average of 20 times.
This campaign has been very successful, resulting in increased traffic and
contractor searches to the unique URL (www.HeatingAndCoolingUpgrade.com)
aired in our PSA commercial as well as our toll-free number (1-888-95-UPGRADE).
We expect to see continued response, as we are only halfway through the Cooling
Season campaign.
www.GoingDuctless.com
Year-to-Year Traffic Comparison
Because 2010 is the first year that the Project has launched consumer marketing
campaigns, we can gain an understanding of the impact of these efforts by
comparing 2009 website traffic to the traffic we have seen so far this year.
Overall, traffic has increased 134% in 2010 when compared with the same dates
in 2009.
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Thru Wall Fans
The Project is exploring the
applications and availability of "thru-walls", or room-to-room fans that allow
conditioned air to be transferred between rooms, and how these products may
allow for broader application of single zone systems. Please let us know about
your experience with the use of these fans in conjunction with DHPs, and
whether you stock similar products by emailing us at info@nwductless.com.
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Installations by State and Manufacturer
The chart below reflects Project
installation activity by manufacturer and state from October 1st,
2008 to August 25th, 2010.
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Program Contacts
If you have general questions about
the NW Ductless Heat Pump Project or for more information, please contact us at
info@nwductless.com or call (503) 808-9003.
Thank you,
The NW Ductless Heat Pump Project Team
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Product Availability
With the state and federal tax rebates and utility
incentives in the region, ductless product may become unavailable or back ordered. The Project would like to hear from you on any product that may be
unavailable, which products can be substituted in such situations, and whether
you have any new products on the market. Please email us at info@nwductless.com.
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Past Manufacturer Newsletters
Past manufacturer newsletters are
posted to our website. Click here to view updates from past months.
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