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MAY 18, 2010
Welcome to On Our Minds Twice a month we enjoy sharing what WolfBrown consultants are reading, thinking, and talking about -- what's On Our Minds. It's our way of staying in touch with valued friends and colleagues, and passing along some worthwhile ideas. Sign up to be a fan on WolfBrown's Facebook page!
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Citation Correction
The report
"The Qualities of Quality: Understanding Excellence in Arts Education"
was incorrectly cited as a Rand publication in the April 30th issue of On Our Minds. It was actually
written by Steve Seidel, Shari Tishman, Ellen Winner, Lois Hetland, and Patricia Palmer of Harvard's Project Zero. Please accept our apologies.
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The Opera Company of Philadelphia recently
created an innovative marketing project, in which members of the cast of La Traviata performed the famed "Brindisi"
in the aisles of Reading Terminal Market on a busy Saturday morning. In addition to the hundreds of confused, but
happy shoppers who may have been motivated to buy tickets (or at least drink)
after hearing Libiamo ne'lieti
calici, the performance was put on YouTube, where it has been seen (so far) over
56,000 times. The "Flash Opera" viral
marketing effort is also being cited in the marketing departments of many other
arts groups as an example of how a little creativity and effort can sometimes
be more effective at grabbing audience attention than an expensive traditional
advertising campaign.
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Part
Social Innovation, Part Festival, Part Stimulus by: Dennie Wolf
Michigan may be the epicenter of the recession, but
new forms of investment in the arts are on their way up. In Grand Rapids, a philanthropist and social entrepreneur,
Rick DeVos, invented an event called Arts Prize, in which he commandeered every available space
throughout the city, sent out an international invitation to visual artists,
and offered them free display space and the chance to compete for a range of cash
prizes. Citizens and visitors alike were
urged to tour the venues and vote for their favorite works via text messaging.
Courtesy of Arts Prize, a post industrial city has become the world's largest, and perhaps most democratic, art gallery. For centuries, arts and culture -- at least in
their formal, institutionalized versions -- have been the preserve of the wealthy
and the educated. But now we live with a
spectrum of phenomena stretching from American Idol to Arts Prize to Poetry Ark, all of which radically democratize the
arts. As never before, we have a chance
to ask:
- What happens to museums when malls and old factories become galleries? - If text messaging can fuel grassroots
democratic actions, what could it do for the arts?
- Are there aspects of the arts that we should think twice about democratizing? |

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Support for Sustainable Space Developmentby: Rebecca RatzkinGiven my background in urban planning, new funding initiatives
that place arts facilities and programs in the context of community-building and
neighborhood revitalization always pique my interest. LINC (Leveraging
Investments in Community), in partnership with The Ford Foundation, has
launched a new program to support the planning and development of new arts
spaces called Space for Change. The program is notable for its holistic approach, which embeds
planning, community engagement and operational capacity into the fabric of the funded
facility projects. In addition to funds
towards planning and development, grant recipients will participate in training seminars in marketing, development, finance and other operational skills. Revitalizing
communities through arts spaces is not as simple as renovating or building facilities. It also involves supporting the ongoing needs
of the artists and arts organizations that will inhabit these spaces,
especially given the limited capacity of small and mid-sized arts groups to finance
and operate facilities. The Space for Change program is a step towards achieving a more
comprehensive strategy of sustainable facility development, and could establish
a new model for the sector.
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