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Greetings!


This is an update to the original October newsletter.  This update contains a new recipe from Eduardo, a new photo of the front of the 45th St. restaurant now scheduled to open the first or second week of November, and a reminder that there is only one week left for the onlineordering contest & coupons.

 

Welcome to the October newsletter, especially all of you who have entered the contest.  The newsletter to eClub members has increased over 100% with the addition of contest entrants.  We hope you stay on our list but you may unsubscribe at any time.  We usually publish once every month and occasionally whenever there is news or a special deal.
The Sophie's Team


Sophie's Cuban Cuisine News 
October 2010
IN THIS ISSUE
Sophie's News For October
Big Contest
Recipe of the Month
New Sophie's
UPCOMING EVENTS
More Coupons This Month!
Look for them below.

45th St. Grand Opening to be scheduled this month.
 
Cuban Baked Chicken - A Favorite
A Favorite - Cuban Baked Chicken
The Sophie's News For October
 
The big news is the Contest promoting our new online ordering system on SophiesCuban.com.  We've been getting a great response and some terrific ideas from our guests.  The new system seems to be working very well but some of you have found a few things that will make it work better - thanks.

Please keep those ideas coming - every comment helps and some of you will win terrific prizes including the Grand Prize Trip To Punta Cana!!
 
 
The new Sophie's on 45th Street is looking at a possible late October or early November opening.
 
 
Eduardo monthly recipe will be delayed a bit but we'll send it out separately as soon as he returns. We will also update the archive copy of this month's newsletter at that time.
Free Empanada
Mondays
Order online at SophiesCuban.com any Monday in October and receive a free empanada with any entree when you type in the comment section - "Free Empanada". 

This offer is only for online orders at SophiesCuban.com.  If you order an empanada on the ordering section you will be charged for that - only the "Free Empanada" typed in the comment section will get you a free one.  Orders on seamless web, fax, phone, or other online ordering systems are not eligible.
Offer Expires: good only on Mondays until October 25 2010
Free
Stuffed Potato
Tuesdays
Order online at SophiesCuban.com any Tuesday in October and receive a free Papa Rellena (stuffed potato) with any entree when you type in the comment section - "FreePapa ". 

This offer is only for online orders at SophiesCuban.com.  If you order a papa on the ordering section you will be charged for that - only the "Free papa" typed in the comment section will get you a free one.  Orders on seamless web, fax, phone, or other online ordering systems are not eligible.
Offer Expires: Good only on Tuesdays until October 26 2010
Free
Soda
Wednesdays
Order online at SophiesCuban.com any Wednesday in October and receive a free domestic soda or water with any entree when you type in the comment section - "Free Water (or Coke, Diet Coke, Ginger Ale, Seltzer, Orange) ". 

This offer is only for online orders at SophiesCuban.com.  If you order a beverage on the ordering section you will be charged for that - only the "Free Water (or Coke, Diet Coke, Ginger Ale, Seltzer, Orange) "  typed in the comment section will get you a free one.  Orders on seamless web, fax, phone, or other online ordering systems are not eligible.
 
Offer Expires: This offer is only good on Wednesdays until October 27 2010
Big Order Monday
Deals
For the month of October, if you use our online ordering system at SophiesCuban.com to order any combination of 5 or more sandwiches and/or 5 or more entrees for the same address on any Monday or Tuesday we will include a bottle of water for each and our choice (Surprise!) of plantains, empanadas, and papa rellenas for each sandwich or entree ordered.

You must type in the comment section "Big Order Deal".  If you also order any of these items in the ordering section, you will be charged for them.  This offer is not valid on seamless web, fax, phone, or any other ordering system except our SophiesCuban.com online ordering page.
 
Offer Expires: This offer is only good on Mondays until October 25 2010
The Big Promotion & Contest is on now and will continue until Halloween!

This is the official introduction to our new online ordering page.  We are asking for your feedback on what works for you and what ideas you have to make it work better.
 
All you need to do is go to our web page and click on the contest icon; provide your opinion and the best responses will win a prize (we will also enter you in the Sophie's eClub but you can unsubscribe at any time).
 
Winners may receive a Punta Cana Vacation package, free food for a year, an iPad, and more.
 
Posters and flyers and a contest button on the web page are available with all the details.
Chef Eduardo
Chef Eduardo Morgado
Sophie's Recipe of the Month

 
Eduardo got back just in time to provide another interesting recipe from Cuba.  This one is called Bistec a la Cubana.  Steak is prepared many different ways in Cuba, just as it is here in the USA, and we will probably see some more of those in the future, but this one is a very simple yet classicCuban style recipe.  As with all of the recipes, you will be able to find it soon in the archives of the web page.  

Eduardo says this one is great anytime but some Americans like it for brakfast more than other times.

  
You will find that these favorite recipes of Eduardo are designed so that you can get great tasting Cuban food at home without having to use commercial cooking equipment.  Many Cuban recipes require several steps with some requiring advanced timing and we will include a few of those for our more ambitious fans.  Others, you will be able to enjoy within a short preparation time.  We hope you have fun cooking (and eating) Cuban style.


 
 
 
 
Bistec a la Cubana
 

Eduardo likes to have his steak with about 6 ounces of white rice; you may like it with rice or potatoes or salad - it's up to you.

 

 Ingredients

(The recipe is for one serving of steak.  You can increase it according to your needs and vary the weight as you like.)

 

1 piece of *Palomilla Steak about 1/4" thick and any weight you like (6 - 8oz. ea. is a good range) 

  

3 oz. onions

 

1 oz. olive oil 


1 pinch salt

 

1 pinch pepper

 

2 eggs

 * You can use any cut of steak that you like; some like top round, others like sirloin or chuck.  With the basic cuts some people like to buy them a little thicker and pound them with a wooden mallet to flatten and tenderize them.  Others just have them sliced thinly.

 

Preparation

Heat the olive oil in a frying pan to hot (3 minutes or so). 

 

Rub salt and pepper on the steak.
 
Sear the meat in the oil for about three minutes on each side while you sautee the onions in the pan with the steak.

Crack the two eggs on top of the steak; cover the pan with a lid and lower the heat for  three minutes.

Serve with your favorite sides.
 

 ¡Buen provecho!
The Sophie's Team

 


 
New Sophie's Cuban Cuisine Restaurant

 
Update!!  We are delayed until the first or second week of November.  Please check the 45th St. web site for announcements -
SophiesCuban.com/21W45th
 

21 W. 45th St. is the new site.  Tom Chamberlain, the Sophie's franchisee at the Fulton St. Sophie's, has partnered with a long time friend and long-time business associate, Alvin Lopez, to build the next great Sophie's Cuban Cuisine restaurant in Manhattan.  They are excited about this spot between 5th and 6th hope to be delighting hundreds and hundreds of hungry people just like you every weekday and probably Saturdays too with this tasty Cuban food.

 
We'll have more in the weeks ahead and their preliminary web page will be up soon.
 
We all wish them the greatest of good fortune with the newest Sophie's.
45th St New Sign
The New Sign is up!

 
 
Sophie's Team News

The 45th Street crew is getting some painting
Alvin (left) and Tom (right) checking the painter's work.
Getting the Painting Done
done and equipment in place.  It shouldn't be long now.

As we get close to the opening watch for the schedule; opening day will feature free sample sized entrees and a few more exciting features.

Alvin has been in training at Lexington Ave. and at Chambers Street and will soon get a master's class from Eduardo himself.  By the time 45th Street opens he will be totally ready to join his partner Tom (the existing franchisee at Fulton Street) to bring you  the very freshest, flavorful, authentic, tasty Cuban food that you can imagine.
Message From Sofia

We hope you all enter the contest this month and wish you luck; there are some great prizes.  We're very happy to be able to do these kinds of promotions for you, our loyal fans.  We see your faces all the time in the restaurants but we are so busy that we barely have time to nod or say hello to our regular guests.  It would be terrific if you could respond back to us with suggestions for the newsletter or questions or suggestions about the restaurants.  We are starting to get a few questions about Sophie's and will compile the best and provide answers in a Newsletter Q&A section later this fall - keep those questions coming!   Maybe some of you might even want to share a favorite Cuban recipe of your own (screened by Eduardo of course).  Please let us know and thank you for your loyalty,
Sofia Luna, President