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Sophie's Cuban Cuisine News
August 2010
IN THIS ISSUE
Sophie's News For August
Big Contest
Recipe of the Month
UPCOMING EVENTS
Our first newsletter coupon is below!
Delight yourself and save a buck off a Frosty Tropical Fruity Batidos.
 
Greetings!

Welcome to the August newsletter.
The Sophie's Team
 
Frosty Tropical Batidos
Frosty Tropical Batidos
The Sophie's News For August
 
These hot days of summer continue into August with around 20% or more of our guests on vacation each week; that means there are a few more tables available and shorter take - out lines at lunch.  Our already fast delivery service is even faster.  Now is the time to visit us for even quicker service than usual.  And don't forget to try one of our nice Frosty Batidos in any or our exciting tropical flavors - a real summertime treat - and this month you save $1.00 with the coupon on Mondays and Tuesdays!
 



The Big Promotion In Late Summer/Early Fall

  We think our technology issues are finally behind us with the online ordering system.  Now we can begin work in earnest on the big promotion and contest.  The earliest start would be late September but maybe October.  We'll keep you posted.

 We will be asking for your constructive criticism on our new online ordering system and web page.  Prizes for the best answers will include a Punta Cana vacation package; an iPad; a year's worth of free entrees; a year's worth of free sandwiches; and lots of Sophie's gift cards for entrants chosen at random.  Watch for the posters and flyers. This will be the must - enter event of the fall.
Chef Eduardo is back
Chef Eduardo
Sophie's Recipe of the Month
 
Eduardo is back and eager to share his Cuban culinary ideas with you.  This month we have two recipes for you.  If you try them, please let us know how you liked them.

 
You will find that these favorite recipes of Eduardo are designed so that you can get great tasting Cuban food at home without having to use commercial cooking equipment.  Many Cuban recipes require several steps with some requiring advanced timing and we will include a few of those for our more ambitious fans.  Others, you will be able to enjoy within a short preparation time.  We hope you have fun cooking (and eating) Cuban style.

Picadillo
This recipe can be used many ways.  You can serve it as a main course with white or yellow rice and black beans; you can serve a smaller amount with or without rice for an appetizer; or you can use it as an ingredient in little pies, empanadas, or in the Papa Rellena which you will see in another month's recipe of the month.

Ingredients

1 lb ground beef (not too lean) - L'garto or Bola de sapo are often used in Cuban cooking but you may want to try a brisket or similar cut of beef.

1 large Spanish onion, chopped into small cubes
 
½ of a large red pepper and one whole large green pepper, chopped into small cubes
 
8 - 10 oz. potato chopped into ¼" cubes

1 oz. of garlic cloves, chopped fine

1 small can tomato - either 8 oz. of salsa tomato or 4 oz. tomato puree

1 oz. olive oil

12 small Pimiento stuffed olives

1 oz. Raisins
 
Salt and pepper to taste


 
Preparation

Cook the ground beef in a pan until browned and set aside.
 
In a large skillet on medium high heat, brown the garlic in the olive oil; add the fat and juices from the beef and then the chopped onions and peppers and cook until well colored (2 - 3 minutes).
 
Lower the heat low to medium, add tomato sauce and cook 2 - 3 minutes.
 
 Next add the ground beef and the potatoes and cook 8 - 10 minutes.  You may add a little bit of water if it looks too dry for you.

Stir and add salt and pepper to taste then sprinkle the raisins and olives over the top.
 
Serving
 
Let the picadillo sit covered for a while to absorb the flavors into the ingredients and then heat, serve, and eat or cover and chill in a refrigerator until ready to use.
 
You can serve it as a main course with white or yellow rice and black beans; you can serve a smaller amount with or without rice for an appetizer; or you can use it as an ingredient in little pies, empanadas, or in the Papa Rellena which you will see in another month's recipe of the month.  Use your imagination too!


 
 
Papas Rellenas
 
This is one of the most loved appetizers in Cuba.  They are great for parties and snacks too.  Make them a little larger or a little smaller to meet your needs for different occasions.
 
Ingredients
 
2 lbs large Idaho potatoes (peel and cut into quarters)
 
1 lb picadillo (seasoned ground beef - see a previous recipe) It should be chilled and firm for use in papas rellenas.
 
Vegetable oil for frying
 
½ - 1 pound dry bread crumbs

4 eggs
 
2 oz. milk
 
1 tsp. butter

1 tsp. salt
 
1 - 2 tsp. paprika powder
 
Preparation
 
Add salt to a pot of cold water and boil the potatoes until soft, about 13 - 15 minutes.  Drain and mash the potatoes with milk and butter, then set aside to cool.
 
Whisk the eggs for dipping the potato balls.  Mix 1 - 2 tsp. of paprika (depending on how you like the color) into the bread crumbs.
 
Take about 5 oz. of the cooled mashed potatoes at a time and form into balls.  Make a dent in each ball to create a hollow for the picadillo mix.  Fill the hollows of each potato ball with 2+ oz. of picadillo and then reseal the potato balls. 
 
When the potato balls are reshaped dip them briefly in the whipped egg then roll each ball around in bread crumbs until it is coated.  Refrigerate the potato balls for at least three or four hours before frying.
 
To fry, heat your oil in a frying pan or skillet to 350°.   There should be enough oil so that you will cook all sides evenly by rolling the balls in the oil a few at a time until they are well browned.  This should take 2 - 3 minutes for each batch. Do not over cook.  Drain the stuffed potatoes on paper towels spaced far enough apart that they don't touch.
 
This should make about 5 or 6 finished papas rellenas.  If you want to save a few for another day just refrigerate before frying and fry them just before use.  These can be made slightly smaller or larger depending on how you want to serve them.
 

¡Buen provecho!
The Sophie's Team
New Sophie's Cuban Cuisine Restaurant
 
It looks like Midtown West will be the next area - 45th Street.  More news next month.




lexington ave delivery team
Sophie's Team News
This month we feature the Delivery Team from Lexington Ave.  These are the people who get your lunch to you so fast everyday - while it is still piping hot!!  Rumor has it that they are thinking about the Tour de France for next year - if you can make it here you can make it anywhere.
Message From Sofia

We continued to be delighted with the growth of the Sophie's eClub.  It is so great for us to be able to talk directly to our loyal fans.  We see your faces all the time in the restaurants but we are so busy that we barely have time to nod or say hello to our regular guests.  It would be terrific if you could respond back to us with suggestions for the newsletter or questions or suggestions about the restaurants.  We would be happy to devote a section of the newsletter every month to Q&A.  Maybe some of you might even want to share a favorite Cuban recipe of your own (screened by Eduardo of course).  Please let us know and thank you for your loyalty,
Sofia (Sophie) Luna, President

Save $1.00
Just print & cut out this coupon; bring it to any Sophie's on a Monday or Tuesday in August and receive a dollar off any of our selection of Frosty Tropical Fruit Batidos. 

You deserve an ice cold break so here's a chance to treat yourself and save a buck at the same time.   Feel free to pass it along to your friends too.
 
Offer Expires: August 31, 2010