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Sophie's Cuban Cuisine News
July 2010
IN THIS ISSUE
Sophie's News For July
Big Contest
Recipe of the Month
New Sophie's
UPCOMING EVENTS
Watch for Specials with OnlineOrdering rollout at SophiesCuban.com
 
Greetings!

Welcome to the July newsletter.
The Sophie's Team
 
Frosty Tropical Batidos
Frosty Tropical Batidos
The Sophie's News For July
 
These hot days of summer with around 20% or more of our guests on vacation each week means there are a few more tables available and shorter take - out lines at lunch.  Our already fast delivery service is even faster.  Now is the time to visit us for even quicker service than usual.  And don't forget to try one of our nice Frosty Batidos in any or our exciting tropical flavors - a real summertime treat!
 
Speaking of summertime treats, we recently took our staff from Chambers St. and 23rd St. for a Sunday outing at Six Flags in NJ. Since many of them have married or are dating employees from other Sophie's we had representation from Lexington Ave. and Fulton St. too.
6 flags lunch

Next month we'll have another outing for teams from other Sophie's.
 
The weather was perfect and everyone had a good time.  It looks like the favorite activity was a toss-up between lunch and the thrill rides.  Take a close look at the pictures and you might find your favorite server or delivery person relaxing - a rare sighting for these diligent workers who never seem to stop while in the restaurants.
 6 Flags thrill ride
A great time was had by all and they were pretty sleepy by the time the bus dropped them off at Sophie's.

The Big Promotion In Late Summer/Early Fall

  Online ordering systems have driven us crazy for months but at last we are down to only one restaurant with problems left to solve.  We're hoping that they are all at least in test by next week.  In addition to the big promotion and contest that we are planning for the fall, we will probably do a little something special for our eClub members before the summer is over.  Keep an eye out for an email from us and watch for the flyers on the street too.

The most likely start date will be in September.  We will be asking for your constructive criticism on our new online ordering system and web page.  Prizes for the best answers will include a Punta Cana vacation package; an iPad; a year's worth of free entrees; a year's worth of free sandwiches; and lots of Sophie's gift cards for entrants chosen at random.  Watch for the posters and flyers. This will be the must - enter event of the fall.
Sophie's Crew Staying Cool at 6 Flags
6 Flags Fountain
Sophie's Recipe of the Month
 
Our plan is to provide a new, authentic Cuban recipe every month with this newsletter. We hope you enjoyed the recipe from last month.

Unfortunately, Eduardo is still preoccupied with concerns for his mother in Cuba and didn't prepare a recipe for you. Next month we'll try to give you two. In the meanwhile, it's a hot July so eat out if you can.

 
¡Buen provecho!
The Sophie's Team
New Sophie's Cuban Cuisine Restaurant
 
It looks like Midtown West will be the next area.  More news next month.

More Important is the newest member of the founding Luna Family.  Sofia's little Halloween baby isn't so little any more. He's being seen more and more often visiting mom, his grandmother, and his aunts in the Sophie's restaurants. Rumor has it that he has tried most of the food and thinks it is the tastiest lunch in the city.  We agree.
 
Johan Mendoza-Luna
Johan Mendoza-Luna

Sofia seems to have started a trend as Erica Garcia from 23rd St. welcomed a baby girl to her family in June while Carmen de Leon from Chambers St. and Nayeli Martinez from the Lexington Ave. store are expecting in September.

Message From Sofia

We continued to be delighted with the growth of the Sophie's eClub.  It is so great for us to be able to talk directly to our loyal fans.  We see your faces all the time in the restaurants but we are so busy that we barely have time to nod or say hello to our regular guests.  It would be terrific if you could respond back to us with suggestions for the newsletter or questions or suggestions about the restaurants.  We would be happy to devote a section of the newsletter every month to Q&A.  Maybe some of you might even want to share a favorite Cuban recipe of your own (screened by Eduardo of course).  Please let us know and thank you for your loyalty,
Sofia (Sophie) Luna, President