August 8, 2011 Newsletter

In This Issue
West Madison Trial Gardens
Brunnera macrophylla
Walters/Proven Winners
Favorite Plants
Garden Center Symposium
Quick Links
Join Our List
Join Our Mailing List
Eileen Nelson
UW-Madison Department of Horticulture
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Correction to Date for Urban Horticulture Field Day

The date for the Urban Horticulture Field Day was incorrectly stated in the email delivered earlier today.  The correct date is Saturday, August 20, 2011.  See the information below.  My apologies for any inconvenience this has caused.

Field Days:  WNA and Commercial Flower Growers

Thursday, August 11, 2011    (This Thursday)

9 a.m. - 3 p.m.

West Madison Ag Research Station


This is an excellent opportunity to:

  • Check out the annual, perennial and field cut flower trials
  • Hear Jim Kennedy from Ball Floral discuss vegetative Petunia breeding
  • Listen to Phil Pelletieri, UW Entomologist talk about current insect problems in greenhouses
  • Get answers to your plant disease questions from Brian Hudelson, UW Plant Pathologist
  • Participate in the WNA field day and tours
  • WNA Tours of The Bruce Company's nursery and retail centers

 Make a day of it -- bring your staff, learn, visit and take away new ideas for next year!


CFGW Program

WNA Program

Directions to West Madison Research Gardens

Urban Hort Day at UW-West Madison Research Station

 Make sure your customers, family and friends know about a jam-packed Urban Horticulture Field Day set for Saturday, August 20 (corrected date) at UW-Madison's West madison Agricultural Research Station.


There will be lots of hands-on activities, experts answering questions and an opportunity to see the latest in annuals, perennials, fruits and vegetables. Check out the

complete description here.


Successly growing the 2012 Perennial Plant of the Year 

 Source:  Ball Publishing Grower Talks


Brunnera macrophylla 'Jack Frost' has opened up all new possibilities for shade gardeners, giving them something new to complement the hostas, ferns and lungwort already in their gardens.


Many retailers have reported that customers come in the store looking for hostas, but leave with a load of brunnera. It's a woodland perennial that naturally prefers loose, organic, moist, but well-drained soil in the landscape. Its leaves are intricately detailed with a crackle-like silver finish and deep green veining, and their fuzzy texture makes it less favorable to deer and other pests. Tiny, baby blue, forget-me-not type blossoms are held above the foliage in spring. 



As you peruse publications you see lots debate about putting your annuals on sale or tossing them in the compost heap.  In this article Dr. Will Healy of Ball Horticulture discusses ways to "Shrink your Shrink".  He starts by saying:


"In its simplest form, shrink is the difference between the inputs you start with and the plants you get paid for. If you purchase 1,000 seeds, unrooted cuttings (URCs) or liners and get paid for 800 blooming plants, then you have a 20% shrink. If you add the indirect overhead costs of labor, electricity, fuel and so on to the direct costs of seed, plugs, soil and containers, you suddenly have a large number that's slipping through your hands.

Shrink hits you at the end of production after all your costs have occurred and your ability to remedy the situation is gone. Shrink is opportunity lost. With a clear eye we can easily uncover the obvious sources of shrink, but often we miss the hidden shrink that lurks around our industry."


Read the rest of his article here.

 Waters Gardens and Proven Winners - what will it mean to you?

For a transcript of an interview with Niles Riese of Walters Gardens and Mark Broxon of Proven Winners on how their alliance will affect the horticulture industry  link here. 

Favorite Plants from OFA
 Source:  Today's Garden Center 


Four reltailers attending the recent OFA Short Course picked their favorite plants.  What do you think?

Do You Twitter?  Follow Facebook?

Ways to keep up with the horticulture world.



Remember IGC - August 16-18, 2011


Check out the details


 Follow them on Twitter 


Garden Center Symposium -- January 11-12, 2012
Remember to mark your calendar for the Garden Center Symposium in January! See Details

Please forward this newsletter on to others. 

Eileen Nelson  (eonelson@wisc.edu)