July 25, 2011 Newsletter

In This Issue
Wisconsin Green Industry Statistics
2011 Trends
Beneficial Nematodes
Lisianthus Disease
Push and Pull Marketing
Quick Links
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Eileen Nelson
UW-Madison Department of Horticulture
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Helping You Sleep Well at Night is the goal of the 2012 Garden Center Symposium being held January 11-12, 2012 at the Country Springs Hotel in Waukesha.


For information on the speakers and their topics (all designed to answer those questions that keep you awake) check out the press release , and mark your calendar.


For continuing information link the website or the GCS facebook page.


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Wisconsin Green Industry Statistics 

 The 2009 Green Industry Research Consortium has published their Economic Impact Study  - based on 2007 data.


Some statistics from that report:


  • Wisconsin Green Industry Employment (full and part time)
    •   Production and Manufacturing:  13,974
    •   Horticultural Services: 19,800
    •   Wholesale and Retail: 8,206
  • Value Added in Millions of Dollars
    •   Production and Manufacturing: 792.6
    •   Horticultural Services: 951.9
    •   Wholesale and Retail: 405.5
  • Wisconsin Total Economic Contributions of Green Industry
    •   Number of Establishments:  25,657
    •   Sales in Millions $: 3,445
    •   Horticultural Output in Millions $:  2,347
    •   Output Impact in Millions $: 3,885
    •   Payroll in Millions$: 566
    •   Labor Income in Millions $: 993
    •   Value Added Impact in Millions $:  2,150
  • Employment Contributions of the Green Industry by State in 2007
    •   Wisconsin ranks 17th of 50
  • Value added contributions by State in 2007
    •   Wisconsin ranks 18th of 50 
  • Output contributions by State in 2007
    •   Wisconsin ranks 15th of 50
  • Value added as share of Gross State Product by State
    •    Wisconsin ranks 17th of 50
  • Nursery and Greenhouse Production - Wisconsin Statistics
    •   # Establishments:  167
    •   Sales in Millions:  162
    •   Output Impact in Millions:  332
    •   Employment:  7,281
    •   Payroll in Millions: 50
    •   Value Added Impact in Millions:  213
  • Horticultural Services - Wisconsin Statistics
    •    # Establishments:  1,882
    •    Sales in Millions:  976
    •    Payroll in Millions:  307
    •    Output Impact in Millions: 1,658
    •    Employment:  8,606
    •    Employment Impact: 19,800
    •    Value Added Impact in Millions:  952 


For more details and statistics, read the report from the above link.

2011 Summer Gardening Trends 

Source: GPN Weekly Tim Hodson, Editorial Director



This summer, home gardeners are concerned about the environment, but just how concerned remains to be a pretty big question mark. Their gardening plans have also shifted a bit in 2011 vs. 2010.

According to the Garden Writers Association's "2011 Early Summer Gardening Trends Research Report," 73 percent of gardeners said they are concerned about the environmental impact of the lawn and garden products they buy.


However, when it comes to recycling in their yard or garden, the level of participation varies. Fifty-six percent of the gardeners said they always recycle their plastic flower pots and trays, while 41 percent said they always recycle their mulch and lawn clippings.


The survey also confirmed what many in the industry already know - 2011 is a tough year for gardeners - subsequently growers and retailers.


Vegetable gardening continues to be a hot category as 45 percent of the GWA survey respondents said they would add edibles to their gardens this summer. However, that is down 5 percent from 2010. Thirty percent said they would be planting annuals this year - also down 5 percent.


The addition of perennials, the top category in 2010, will take the biggest hit this summer as it is expected to be down 9 percent to 38 percent. Herb gardening is expected to decrease 4 percent this year down to 19 percent.


The Garden Writers Association surveyed gardeners in the first week of June to measure consumer expectations and attitudes for lawn and garden activities and purchase for June through August. This survey is the second of four that the GWA plans to do this year on national consumer gardening trends. You can learn more at the association's website, www.gardenwriters.org.



Beneficial Nematodes 

 Source:  Greenhouse Product News


Becker Underwood, a leading producer of beneficial nematodes, has introduced a forum to help growers in the professional horticulture industry connect with each other to exchange knowledge, ideas and resources about the use of beneficial nematodes in insect pest management programs. This online community is an expansion of the Nematodes News blog.

In January of this year, Becker Underwood launched its Nematode News blog as an outlet to share industry and company news, research and information with the professional horticultural grower community. Adding the forum is the next step in creating a grower-oriented social network.

Rest of Article. . . .  http://www.gpnmag.com/index.cfm?fuseaction=showNewsItem&newsItemID=23857
 Lisianthus Diseases

 Source: A.R. Chase and Margery Daughtry in GPN Weekly


Diseases affecting lisianthus 


A.R. Chase is president and pathologist of Chase Horticultural Research, Inc. and can be reached at archase@chaseresearch.net. Margery L. Daughtrey is senior extension associate at Cornell University's Long Island Horticultural Research & Extension Center and can be reached at mld9@cornell.edu.


 Push and Pull Marketing


Pull marketing is not about pulling consumers in; it's about giving consumers a reason to opt into a company. Consumers are in control; they decide where they go and what they experience.


Pull marketing means that companies go to clients, join their communities, give them reasons to voluntarily draw the company into their personal media experiences. They're opting into the companies, not the other way around. Companies are being forced to give up some control over their brands.  Jeff Cole, Social Media for small Business


Please forward this newsletter on to others. 

Eileen Nelson  (eonelson@wisc.edu)