WisconsinOrnamentals.com

January 10, 2011 Newsletter

In This Issue
Why you should Attend
Reduced Registration
Lean Business Philosophy
Websites & Social Media
Organic Gardening Course
Proven Winners
Quick Links
 
 
 
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Eileen Nelson
UW-Madison Department of Horticulture
608-265-5283 
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Three Reasons. . . . 

Here are three reasons to attend the Garden Center Symposium on January 26-27, 2011.

Registration Form

GCS  Reduced Registration Fee Extended

There is still time to take advantage of early registration fees (January 13) for the Garden Center Symposium. 

Registration materials are available  on-line at www.gardencentersymposium.com (under 2011 Symposium) or can be obtained by emailing eonelson@gardencersymposium.com or calling 608-265-5283. New this year:  The registration fee includes all meals.

 
Northern Green Expo - Lean Business Philosophy

January 5-6 I attended the Northern Green Expo in Minneapolis where I listened to some excellent presentations.

 

One of the more interesting presentations was given by Roger Fisher and focussed on "Lean Business Operations: What Does That Mean?" The Lean Business philosophy is based on Kaizen, the Japanese strategy for continuous improvement.

 

In a nutshell, it involves dissecting every activity in your operation to determine if they are a "value added" part of the activity, a "non-value added but necessary" part of the activity, or a "non-value added" part. 

 

Value added is what your customer will pay for

Non-value added by necessary is where you can figure out how to increase margins

Non-value added is the inefficient parts of the activity.

 

All of this analysis speaks to how you optimize your employee's time, i.e. how effectively something is done so it is not wasted time.

 

Fisher employed volunteers to mimic an assembly line - or in our case a potting operation, and ran it the first time as it would normally be run - then the second time made changes to optimize time or redirected activity - so that time wasn't spent "sitting around" and not earning money.

 

Obviously, Lean Business, is much more than my summary - but the visual example and practical advice given by Mr. Fisher, as well as the first person stories of several managers who have subscribed to the philosophy left everyone in the audience with something to think about.

Northern Green Expo - Websites & Social Media

There were several presentations focussing on how garden centers could use websites and various social media to better effect.

 

Some data that may surprise you (or maybe not)

 

The average user spends 113 hours a month on the web - that's over 14 8-hour days!

 

The reasons users go on-line:

Educate themselves - 96%

Connect with Others - 92%

Research - 89%

Keep informed - 79%

Make a purchase - 33%

Comparison Shop - 28%

 

Notice the difference between Research and Making a Purchase -- people pre-plan when making purchases. . .in your case, will they find you?

 

Internet marking is essentially 'soft marketing" - selling subtely by helping, informing and entertaining. Businesses need to use the internet to help your customers and new customers with pre-sale information and after-sale support.  They want to be informed before they buy.

 

Your website is an extension of your storefront. . . they should match.

 

Other forms of social media are growing by leaps and bounds - pick one and make it work for you!

 

There is a lot happening and it can be overwhelming - but it isn't going to go away. . ."the good old days" are long gone.

 

 

 

 
Organic Gardening Distance Learning Course

Cornell is offering an Organic Gardening course on-line beginning January 31 to help experienced gardeners broaden their understanding of organic techniques for all kinds of gardens.

 

The course covers one topic during each of the 8 weeks, including vegetables, fruits, flowers and ornamentals, and lawns.  With a strong foundation in soil health and its impact on plant health, we then explore tried-and-true and cutting-edge techniques for all different kinds of garden plants - annuals and perennials, food plants and ornamentals.

 

The cost of the course is $300  For more information about the course and to register

link here.
Proven Winners, Outdoor Living Extravaganza 

Proven Winners has scheduled four Outdoor Living Extravaganzas in spring 2011, including one in Milwaukee.

The day-long event (8:30 a.m. to 4 p.m.) includes a catered luncheon and special gift bags. Attendees will learn from four experts about creative new ways to use color, the easiest ways to grow plant varieties, how to put together exceptional containers, and much more.

 

For more information and to register link here.

 
 

 


Please forward this newsletter on to others. 

Thanks. 
Eileen Nelson  (eonelson@wisc.edu)