WisconsinOrnamentals.com

September 20, 2010 Newsletter

In This Issue
Education into Action
Save the Dates
2012 Perennial Plant
Point of Sale
Maximizing Holiday Sales
State of the Industry
2011 Spring Colors
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Eileen Nelson
UW-Madison Department of Horticulture
608-265-5283 
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Educate for Understanding, Train for Skill 
 
 
That's the title of a recent posting from Sid Raisch's Horticultural Advantage Blog. In this this particular posting he advocates for the value of educating yourself and your employees.  Where do you fit in his scenario?  
  •  You can train your people and they may leave, OR
  • you can fail to train them and they will remain incompetent, unproductive and on your payroll
  • You can educate and they can contribute to the growth, development, stability and profitability of your business.
If you continue to fear what educated employees may do, he suggested you fear the following instead:
  • Fear your best people will leave if you do not provide educational opportunities
  • Fear things will change and that you and your people will be unprepared to adapt
  • Fear that your competitors will invest in education and training
 
Education into Action

Linda Zoerb owner of La Crosse Floral, La Crosse, Wisconsin, in a totally unrelated interview at the OFA,  relates how she puts the above theories into action in her business.

 

To view this video clip and many others, a Flash Player needs to be installed on your computer.  You can get a free download here.  

Save the Date(s) - Speaking of Education
Commercial Flower Growers Fall Conference
 Wednesday, October 13
 Natural Beauty Greenhouses, Denmark, WI
Speakers:
Garden Center Symposium 
 Wednesday and Thursday, January 26-27, 2011
 Country Springs Hotel, Waukesha, WI
Speakers:
2012 Perennial Plant of the Year
The Perennial Plant Association is asking you to vote foro the 2012 Plant of the year.  Four plants have been nominated by members of the PPA. Voting is open until October 9.
The four nominees are:
 
You will find the on-line ballot here.
Point of Sale Systems
If times are tough, why would three retailers decide to make such a significant purchase now?
 
Read why they felt this was an appropriate move now.
Maximizing Holiday Sales
Consider new crops and different approaches to old varieties.  This article in Today's Garden Center provides some ideas.
 
Concerns and Ideas From the Top 100 Growers
Leaders from Top 100 operations gathered July 12 for Greenhouse Grower's Sound Off for Top 100 Growers at OFA Short Course in Columbus, Ohio.
 
Marketing consultant Jerry Montgomery, Texas A&M's Charlie Hall, ANLA's Craig Regelbrugge and the University of Georgia's (UGA) Allan Armitage each shared impressions of the spring market with Top 100 Growers, who brought up their own industry concerns with the four on-hand experts.
. . .
2011 Spring Colors
 Pantone has released their fashion color report. For those who are interested they are:
  • Honeysuckle
  • CoralRose
  • Beeswax
  • Regatta
  • Lavender
  • Blue Curacao
  • Peapod
  • Silver Peony
  • Russet
  • Silver Cloud 
 
Please forward this newsletter on to others. 
 
Thanks. 
Eileen Nelson  (eonelson@wisc.edu)
www.WisconsinOrnamentals.com