All About Leverage
 
Your business just received a great mention in a newspaper or magazine. Now what? Make sure other people see it too!
 
The true value of media exposure depends on how you use it. Unless you take initiative, your article may only be seen by that media outlet's readers. Getting the placement is just the beginning: Order reprints; mail it to your potential clients; put copies at your front desk; and don't forget to send a copy to Mom. If you are involved with online social networks, you can share it with your "friends," "followers" and "fans" as well.

 
From time to time, you may hear that radio or cable systems are having a "one day sale." Typically, you hear about these deals just a day or two in advance, which makes it difficult to take advantage of them. Are these sales really worth dropping everything for? Sometimes. The trick is to know what the standard cost is and pay attention to the timeslots and restrictions. That's where we come in. We can provide you with comparable rates and evaluate the packages based on your objective and budget.
 
Last year, we helped several clients save thousands of dollars on radio and cable ads by taking advantage of special packages that they would not have been able to afford otherwise.  Flexibility is the key.  For instance, you may have planned to start a campaign in September, but a particular deal is only offered for August. If the savings is substantial, you may want to reconsider your timing. Keep in mind that deals are offered based on inventory, so you won't find a "drive-time only" sale on radio or a half price prime time cable deal. However, there are good deals to be had. Interested? Give us a call.