Holiday Card
Blanche
It's that time of the year again ... time to send good tidings to clients and business partners. Tired of the same old, same old? Budget cuts forcing you to trim your list or resort to low-cost, low-quality e-cards? Consider some of these alternatives:
· Eco-friendly cards -
You don't have to send e-cards to be green. Many companies offer greetings printed on recycled paper, but if you're looking for more, try cards printed on seed paper. Once the holidays are over, recipients can plant the card and watch it grow!
· Edible cards - send a holiday greeting on a chocolate bar or cookie, or imprint your warm wishes on a packet of hot cocoa, tea or coffee.
· Charity cards -
thank your clients while helping others. There are several places that sell custom cards, with a percentage of the sale going to charity. The most popular, is UNICEF - but you could try Cards For Causes or Heartfelt for a wider selection. Note: Before deciding, be sure to find out how much of your purchase price will be donated.
· 3D or pop-up cards - remember, the more memorable the card, the more memorable your brand.
· Custom designs - while stock cards are fine, a custom card that speaks to your specific company or audience will make more of an impression.
· Keep your printing costs down and spare a few trees by selecting a flat or postcard-size card. Simply slide it into an envelope for a more polished look, without the added expense.
Need more ideas or a custom design, or have a budget that requires a more creative approach? Contact Janel today.
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What's on the mind of TMG?
Do
you suffer from sociomediaphobia? Know why it's important to seal your press releases with a K.I.S.S.? Want to know how comic reliefturned into a
$140K fundraiser? Check out our recent blog posts for answers and uncommon insights from our
staff. And, let us know what you think.
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A Prescription for Change
 As the health care reform debates persist - and as a proposed bill
rests in the hands of the Senate - different perspectives and
considerations continue to surface.
Dr. Herbert Pardes, president and CEO of NewYork-Presbyterian Hospital, recently published an op-ed in The Wall Street Journal addressing the nation's doctor shortage crisis. The piece, "The Coming Shortage of Doctors,"
is an examination of how health care reform should compel more medical
students to become primary care physicians and specialists. He wrote
that the rising average age of the population, and the potential increase of insured people, will significantly increase the demand
for medical care. Alas, there are too few medical professionals to meet
this demand.
With this op-ed, Dr. Pardes reached an
audience that includes members of Congress, leaders of academic medical
institutions and political influencers across the country. He also
further solidified his position as a leading voice for health care
reform. Opinion pieces can be an effective way to call attention to an
issue and establish credibility.
Have an opinion? Share your insight. Leave the strategy to us.
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 3 Key Banking Awards
Since our inception, we have worked with banks and financial institutions to help increase brand awareness and market share and build relationships with target audiences. Our work ranges from media relations, publicity and crisis communications to in-house design of direct mailers, brochures, outdoor, print and radio advertising.
We recently received three honors from the annual MarCom Creative Awards for our work with The Provident Bank. The international MarCom competition recognizes outstanding achievement by marketing and communications professionals. More than 5,000 entries were submitted this year. In the Marketing/Promotion Campaign placement category, we earned a Platinum Award for the bank's "Live Free for a Year" sweepstakes. We also earned a Gold Award for our Magazine Placement submission, "Staying Stalwart Through Storms" (a feature in NJ & Company magazine) and an honorable mention for our "Business Checking Challenge" radio spot in the Radio/Single Spot category.
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Standing Out In a Sea of Pink
 Last month, countless companies and nonprofit organizations upped their PR efforts to promote fundraisers and share personal stories tied to Breast Cancer Awareness Month. Even the NFL was on board, with players, coaches and staff sporting pink hats, gloves, towels, armbands and striped shoes. A high-profile cause like Breast Cancer Awareness Month means a much smaller, highly coveted news hole. Still, despite all the "noise," you can still be heard. For example, The CANCER VIXEN FUNd at St. Vincent's Hospital was offering free screenings at its third annual Free Mammography Day, and the organization's founder was also willing to get a mammogram on-camera. With this unique media strategy, we helped obtain prominent television coverage by pitching an interesting visual, and connecting the free screenings to the plight of the uninsured and the ongoing health care reform debate. Our approach secured coverage on CBS, ABC and NBC's Non-Stop News and in The Village Voice, despite an extremely congested news cycle. Let us know if you want help getting out the message for your cause, company or executives. We just might be able to provide the edge you need. |
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Laughter Adds up to Fundraising Success
Gilda's Club Northern New Jersey recently celebrated the most successful fundraising campaign in its history. The leadership of this cancer-support group truly outdid itself, holding a clubhouse "greening," a proclamation declaring "Face Cancer Together Day," a bachelor auction and the grand finale: "Ladies of Laughter," a night of comedy starring Lisa Lampanelli, Sunda Croonquist and Cory Kahaney. The event was hosted by Freddie Roman, president of New York City's famed Friars Club, and held at The Bergen Academies auditorium in Hackensack. A rousing success, it drew a 1,000-plus crowd and added more than $140,000 to the clubhouse coffers. The Marcus Group is proud to have helped Gilda's Club ensure its success by providing advertising, marketing and public relations services. |
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