In This Issue
Client Referral Rewards
Happy Birthday!
"Fibromyalgia: It's Not In Your Head"
Quick Links
 
Valentine 
Special!
 
A chocolate lovers delight.  A 60-minute full body aromatherapy
massage scented with
"Chocolate & Mint".  Yummy!
 
Treat your special Valentine with the perfect gift of massage.  With every massage gift certificate purchase of $75 of more, you will receive a Bonus spa gift which comes beautifully wrapped in a Valentine gift bag, ready for presentation.
 
This is a limited offer while supplies last, so don't delay. Stop in between now and February 12 to purchase your massage gift certificate and pick up your Bonus gift.  Too busy and can't make it in?  You can purchase a gift certificate online any time day or night!
 
 
Chocolate & Mint Aromatherapy Massage
Full body, 60 minutes. Only $75!
(includes bonus spa gift and gift wrapping)
Upgrade to 80 minutes for $20 more!
   
Book online and save time! 

 
 
 
 
 
 
 
Offer Expires: 2/28/2010
 Client Referral
 REWARDS 
money
Earn $10 for every referral!
 
As a token of my appreciation, YOU will earn $10 for every new referral who schedules a massage service with me.
 
The following clients earned a rewards credit (placed on their account for future redemption toward massage services* and/or products) for their new referrals they sent me during the month of
 
January 2010:
 
Jody A.
 Cheryl B.
 Sandi B.
Gail G.
Angela K.
Tina M.
  Summer S.
 Michael T.
 
Thank You!
 
*Rewards credit is given only after your referral receives a massage treatment.  Credit cannot be applied toward VIP Membership, Prepaid Series, or other discounted packages, but can be applied to regularly priced massage services and retail products. 
 
Perfect for Valentine's Day! 
GIFT CERTIFICATES
Now available online!
 
ValentineCheck this out...
 
You choose the design and denomination. 
 
Print it out or email it to your recipient.
 
It's convenient, fast, and easy. 
 
Massage makes the perfect gift
for any man or woman! 
 
 
Happy Birthday! 
birthday woman
If you have a birthday this month or next, schedule and receive a massage during your birthday month and receive $10 OFF!  Can be applied toward any regularly priced massage or herb products.
 
Only
$89
 
Initial Chiropractic Exam
Exclusive offer for La Vida Sana clients!  Print or mention this ad when scheduling your first chiropractic exam with Dr. Angela Klingbail of Escondido Hills Chiropractic.
 
Includes comprehensive exam and two X-rays (reg. $220).  Available only to first-time clients of Dr. Klingbail.
Offer Expires: 2/28/10
"The Healthy Life" Newsletter
February 2010 
Greetings!  
 
Look who's on FaceBookYep, I most recently learned that FaceBook is not just for socializing, but it's a great marketing tool as well.  So, if you're a Fan, I welcome you to join my Fan Page.
DevadaDo you tweet?  Well, you can also catch me tweeting on TwitterWow, isn't technology great?!
 
Be sure to check out my special Valentine's "Chocolate & Mint" massage offer in this newsletter and posted on the Home Page of my website.
 
If you've not yet utilized my new Online Booking feature, you really should give it a try.  It's easy and convenient and, best of all, you never have to play phone tag with me!  You can even purchase Instant Gift Certificates online and print them out or send them electronically to your recipient.
 
Massage makes the perfect gift for Valentine's Day.
Call today or go online to book an appointment.  I look forward to seeing you soon!
 
Yours in good health,
 
Devada Rammell, HHP
La Vida Sana Wellness
555 W. Country Club Lane, Ste H
Escondido, CA 92026
760.781.1005
 
Click here for a map of my location.
 
I-15 North - Exit 78-East to Ramona, exit Centre City North, right on Country Club.
I-15 South - Exit Centre City, left on Country Club. 
 
   Pain                
Fibromyalgia:
"It's not all in your head"
 
by Devada Rammell, HHP
 
Regular and periodic massage can bring relief from pain.
 
I have many patients who have Fibromyalgia and all of them will tell you that at one time or another, a doctor has told them that it's all in their head.  Well, I'm here to tell you that fibromyalgia is very real and not an imagined ailment.  It is, however, a mysterious and confusing condition that leaves doctors and patients perplexed.
 
What is Fibromyalgia?  Fibromyalgia, which literally means "connective tissue muscle pain," causes severe tenderness in multiple points throughout the body as well as persistent fatigue, morning stiffness, and non-refreshing sleep.  Fibromyalgia is found in about 2% of the adult population, and women are five to seven times more likely to have it than men.
 
Theories about the cause of fibromyalgia include thyroid imbalance, sleep disorders, genetic predisposition, allergies, trauma--especially whiplash injuries--and possibly even viruses.  Many who have fibromyalgia syndrome have other conditions as well, including depression, irritable bowel syndrome, chemical sensitivities, intolerance to exercise, restless legs syndrome, extreme sensitivity to cold, and seasonal affective disorder.
 
Factors At Play - Jay Goldstein, MD, a leading researcher and clinician, identified three common factors in people who are susceptible to fibromyalgia:
 
1.  Biochemical factors, such as hormonal disturbances, allergies, frequent colds and viruses, and nutritional deficiencies.
2.  Biomechanical factors, such as congenital deformities (one leg longer than the other or scoliosis, curvature of the spine) or functional conditions (poor posture, overuse syndromes, or poor breathing patterns).
3.  Psychosocial factors, like depression, anxiety, or difficulty coping with stress.
 
Massage Can Help - Fibromyalgia is best treated using a multidisciplinary approach, and massage can be a key part of healing, recovery, and management.  Depending on your specific needs, any or all of the following methods may be helpful:
 
Swedish Massage - Because stress is such a strong component of fibromyalgia, regular massages for relaxation and stress reduction can be beneficial to your program.  Its primary goals are to gently relieve muscle tension, improve circulation, and restore the balance between mind and body.
 
Rolfing - This whole-body approach is designed to restore postural alignment and ease.  Rolfing, and other related forms of bodywork under the umbrella of structural integration, helps to free soft tissue tightness and remove the structural imbalances that create stresses and strains on the body, restoring biomechanical function.  Whiplash and other types of neck injuries are commonly seen in the fibromyalgia cases.  Rolfing aligns the body so the head and neck can rest more easily.
 
Lymphatic Massage - The lymph system is the body's primary way of eliminating waste at the cellular level.  When the lymph sysem is backed up, tissues can get bogged down and become iritated, inflamed, and swollen.  Biochemical disturbances are a key factor in fibromyalgia, so restoring the mechanical function of the lymph system can be important.  Lymphatic massage is a specific form of therapy designed to improve circulation, remove waste, and reduce swelling in the tissues.
 
Neuromuscular Therapy - Trigger points that hold and release pressure become small areas of extreme tenderness and tightness for fibromyalgia patients.  Neuromuscular therapy is a specific form of massage designed to free these trigger points along with the fiber in the surrounding tissues.  Neuromuscular therapy encompasses many different techniques, but the system is designed to relieve the tightness in the deep soft tissues and to eliminate trigger points. 
 
Considerations - Sensitivity to touch varies greatly for fibromyalgia patients.  Some of my patients prefer very deep work, while others are sensitive to the lightest pressure.  In a session with me, it's important to communicate what feels comfortable to you and what doesn't.  When you're in an acute flare-up, it's best to limit your massage to more gentle techniques.  When you're feeling better, deeper work intended to eliminate trigger points may be more appropriate.
 
You may be sore after a massage session.  A moderate level of soreness can be expected, but should only last about 48 hours as your body adapts to the changes.  If it lasts longer or is more severe, the massage might have been too deep or too long.  Let's start out slowly, learn what works best for you, and then let me increase the time and intensity as you progress.
 
Fibromyalgia is a soft tissue condition and as a licensed massage therapist, I am an expert at working with soft tissues.  By allowing me to work with you as your massage therapist, you can expect to manage, if not reduce, your pain associated with fibromyalgia.
 
(Devada is a licensed Holistic Health Practitioner, schooled in Clinical Herbology, Nutrition, Aromatherapy, and Massage Therapy.  To schedule an appointment, call La Vida Sana Wellness today or go
online to book an appointment.)