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Upcoming Events
Let me know about upcoming events to include here!
May 7, AEN Short Course "Getting Started with Constant Contact," BBB Conf. Center, 1-4pm
May 10, Bootstrap Austin Monthly Get-together
Tech Ranch, 6:30-8:30pm
May 11, Refresh Austin
Buffalo Billiards, 7-9pm
May 12, Tribune Talks with Lt. Gov. David Dewhurst, Austin Club, 7:30-9am
May 12, Austin Technology Council, Breakthrough Series-Customer Service & Company Culture, St. Ed's Professional Center, 11:30a-1:00pm
May 12, TiE Texas Funding Forum, Pickle Research Center, 5-9pm
May 13, Austin Women in Tech, Tech Connect at LCRA, 6-8:30pm
May 14, AEN Short Course "Facebook 101 for Business," BBB Conf. Center, 1-3pm
May 18, SEEN (Solar Energy Entrepreneurs Network) Event
Scholtz Garten, 6-8:30pm
May 18, Door64 Happy Hour
University of Texas Club, 5-7:30pm
May 19, Tribune Talks with Senator Kirk Watson, Austin Club, 7:30-9am
May 19, Texchange Monthly Event - "If You Build It Will They Come?"
Austin Country Club, 6-8pm
May 20, Small Biz Ops & Gorilla Finance Group- "Branding Your Solo & Small Business on a Budget," Ryan's Grill, 11:30a-1:30p
May 20, South Austin Social Media Lunch, Opal Divine's Penn Field,
12-1:30pm
May 20, Central Austin Small Business Thirsty Thursday Lecture Series, 5-7pm
May 20, IMA Third Thursday Mixer, Kung Fu Saloon, 5:30pm
May 20, Austin Women in Tech "Get Involved Planning Meeting," 6:30-8:30pm
May 20, Onramp High Tech Happy Hour
Union Park, 5-8pm
May 21, AEN Short Course "DIY E-Commerce Websites," BBB Conf. Center, 1-3pm
May 24, Nerd Nite, Buffalo Billiards, 7-9pm
May 25, BridgeATX Networking Event
Union Park, 5-7:30pm
May 28, TAG Breakfast, "Alereon: Bringing Web Based Video to the Family HDTV," Austin Club,
7-8:30am
June 1, CleanTX Forum, "Water: The Rush for Blue Gold," West Pickle Research Center,
5:30-8:30pm
June 8, Refresh Austin
Buffalo Billiards, 7-9pm
June 9, Tribune Talks with Dallas County DA Craig Watkins, Austin Club, 7:30-9am
June 11, AEN Short Course - "Web Analytics-Tools & Best Practices," BBB Conf. Center, 1-3pm
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Greetings!
The temperatures are rising, the flowers are blooming, the pollen is floating - ah, yes - it's Spring! Welcome to our May newsletter. This month we offer our first company spotlight, of Spooonful, and offer a look at innovating in a bureaucracy (or any large organization). If you have any comments on our articles or content, please send them along, and I'm happy to publish the most compelling. In addition, don't forget to let me know if you'd like to have your company profiled, or suggest another company for me to profile. In fact, any suggestions you might have are more than welcome. As always, we look forward to keeping in touch, and keeping you informed about the tech and creative scenes here in Austin!
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 | 7 Steps to Innovating in a Bureaucracy | |
I was asked spur-of-the-moment recently to speak about innovating in a bureaucracy. I realize this may seem a contradiction in terms. However, with the right entrepreneurial spirit and determination, innovation is possible anywhere. I created this program to meet the needs of a changing population of people and companies, with nimbleness and innovation built into my program goals. In many ways, I've been blessed with a supportive and accommodating department. I'm in one of the good bureaucracies. Even so, I believe the lessons apply whether you're in a more modern bureaucracy, a stodgy old-school bureaucracy or a stodgy old-school company: even in a large and plodding environment, you can still be innovative and accomplish your goals.
1. Persistence It may sound elementary, but if you believe in what you're doing, over time you can win others over as well. Persistence is necessary everywhere, no doubt. In a large organization, however, it is a new kind of stick-to-it-iveness. Sometimes it involves bringing something back up in a new way, or with additional research, or sometimes just waiting for the right time.
2. Accept available resources and excel anyway. It is tempting when working with insufficient budgets to allow yourself to fail, so that you can blame lack of budget and get more next time. This is a mistake. If you can't accomplish with the budget you have, accomplish anyway. Show that you can make the most of available resources, stretch pennies so thin they scream, and then you may be entrusted with additional budget when it becomes available. I'm proud to say I started my program with no budget whatsoever. While I don't recommend that (and I don't do it now), I learned how to operate on the cheap, and still conserve resources wherever I can, particularly since I am a steward of the public's money. Before I spend a dime, I make sure that the expenditure is necessary to accomplish my goals - the people's goals.
3. Forgiveness vs. Permission: You Decide. This one can depend on your risk tolerance and your management structure. But often if you have not been told "no," you can go ahead and take your own risks, and ask forgiveness later - if necessary. For this one, you need to be pretty sure of yourself and your idea. With any luck, you'll have won over detractors before they even realize it.
4. Don't accept "no" as an answer. Figure out "how" you can accomplish what you need to get done. This is slightly different from persistence, in that sometimes you just need a shift in strategy. Sometimes it's figuring out how to do more for less. Sometimes it's figuring out a new way to present or a new plan for accomplishment. Sometimes it takes ingenuity to accomplish your goals.
5. Reject the stereotype. Just because you work in a bureaucracy or large organization doesn't mean you have to act like you do. It's kind of like not having to act your age. Act like the kind of person you need to be to accomplish your goals. Then accomplish them. Simple as that. Don't get caught up in what others think of you or your organization, or how you "should" behave. Ignore the jokes. Be the best you can, and just prove the stereotype wrong.
6. LISTEN. No, really. Listen. Be willing to hear the hard truths and opinions. Be willing to take criticism, even if it's not delivered nicely. Don't wait for comments to come your way, actively seek them out. It's a little scary, but in the end it's better to know if you're not meeting expectations and it's very useful to find new ways to be more effective. The community can tell you what it needs. If you listen.
7. Make friends of detractors. There's no easier way to win someone over than by befriending them and showing them the real you. It's true that not everyone will like you or approve of what you do. Even so, by being honest, upfront, and educational (rather than confrontational) you can at least get both sides on the table. I've found detractors most often by LISTENING. Then, without defensiveness, I invite them to learn more about my program or a particular effort, or whatever they are upset about. In most cases, simply learning more about the issue is enough to at least reduce the negative chatter. In the best case, an educated former detractor can become one of your biggest cheerleaders.
This list is not, of course, comprehensive. But seven seemed like a good round number. And this list is not, of course, restricted to bureaucrats or large companies. Any business can benefit from persistence, listening, risk-taking, and learning how to excel on a budget. And it's important to realize, even in an environment which may seem less than conducive to innovation, your goals can be accomplished with determination, a pinch of risk-taking, and a good sense of humor (which would have been #8, if 7 weren't such a good, round number).
...read the blog version and leave comments here. |
 | Come Visit Us! | |
Come visit us at the door 64 Tech Fair!
Door64 will be hosting a Tech Fair on June 15 from 10-5pm. The fair will be held at the AT&T Conference Center on the campus of the University of Texas. We'll be there with our booth, joining all of the great companies that will be showcasing at the event. We hope to see you there!
If you can't make it to our booth, don't forget we're always happy to talk or meet with you to provide one-on-one business consultations. Let us know if we can help you find your next step, meet the right partner, funder, or service provider, or help you spread the good word about your company. We're always here to help and support. |
 | Company Spotlight: Spooonful | |
Each month we will spotlight one of our local Austin companies. The first profile is Spooonful, a local music startup. We want to profile a variety of companies, so please let us know if you would like to have a profile on your company, or if there is a company you would like to nominate for a spotlight. We will strive to ensure that all submissions make it into the newsletter in a timely fashion.
Spooonful.com - A Taste of New Music
Amos Schwartzfarb: Co-Founder
Tell me about your company
 Spooonful is a music discovery service that editorially chooses one new emerging artist each week to profile, sends out an email to subscribers describing who the artist is, where they are from, who they sound like, a streamable track to listen to, ability to buy their album and even see when they are playing live.
How long have you been in Austin? Did you start here or move here?
I've been in Austin for two years and I moved here to start this business. Being that we are an internet business and a music procurement service, we couldn't think of a better place to have a headquarters. Between the tremendous amount of artistic talent and technical talent, we knew we would be able to build a phenomenal business here.
What are your growth plans?
2010 is a year for finishing our foundation work. We have already reached and passed milestones that support our belief that we have created a sustainable business. This year we will put the pieces in place so that in 2011 we can turn up the dials and scale the business.
What else would you like everyone to know about your company?
It is a free weekly newsletter that highlights one new artist or band each week. Each band's feature includes one streaming song, links to purchase full tracks/albums, a writeup, and relevant promotional links. In other words, Spooonful makes it simple and easy for its subscribers to discover new music.
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 | The Coolest New Company Contest Nomination Available Now at ABJ Entrepreneur Site |
Entrepreneurs and their peers are invited to submit nominations to be entered in the Austin Business Journal's "Coolest New Company Nominee" contest, which will start on May 7.
This is a chance to get recognition from the ABJ as one of the coolest new companies around and the chance to pitch the Central Texas Angel Network for funding. Go here to nominate a cool new company NOW!
And check out all the great programming at the ABJ Entrepreneur Page. Articles, links, resources, and calendar. Very cool stuff. We're proud to be a founding partner of the ABJ Entrepreneur site.
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We always value your input and suggestions. Please let us know if you'd like to see anything included in our newsletters. We're happy to research topics of interest to you to provide meaningful and informative content. We expect to send this newsletter on a monthly basis, and your feedback on what you'd like to hear about will help us tailor this space to your needs.
We look forward to keeping in touch, and working with you as you grow and thrive in the Austin region.
Sincerely,
Eve Richter City of Austin-Emerging Technologies |
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