russian pointe
In This Issue
Coming Events
New Authorized Retailers
March Trade Shows
Dance Happenings
Spring Cleaning Sale
New Products for Spring!
Coming Events
April 10-11
Pointe Fitting Seminar
for
Authorized Retailers
Russian Pointe Dance Boutique
Chicago, IL
Seminar
Retailers: Log in to the exclusive retailer pages of our website to learn about attending. (Set up your log-in with Elizaveta by phone or email.)


April 14-18
American Ballet Theatre
Swan Lake (15th-18th)
All-American Celebration
(14th)
Civic Opera House
Chicago
Swan Lake ABT
Discount available for friends of Russian Pointe! Final Swan Lake performance only (April 18th at 5:30 pm). Use code POINTE to receive 50% off your second ticket (up to total of four tickets). For ticket and other info, click photo above.

Trunk Shows

April 24-25
Dance Fashions Superstore
Atlanta, GA
Info: Beyhan 770.998.0002


May 1
En Arabesque
Perkasie, PA
Info: Kelli 215.453.5950
Also: Exclusive Teacher Event on April 30
 
May 1
Dancer's Choice
Los Angeles, CA
Info: Grace 949.305.7230

New Retailers
We are pleased to welcome these new Authorized Retailers to Russian Pointe!

Art Stone Dance and Bodywear
Lati Taghavi, manager
Fairfax, VA

The Dance Shoppe
Rena K. Stewart, owner
Shrewsbury, PA
 
Dancer's Closet
Sandy Crabtree, owner
Newark, OH
 
Cara Burket, owner
Hollidaysburg, PA
 
Definitely Dance
Linda S. Macklin, owner
Exton, PA
 
Kelli Widener, owner
Perkasie, PA
 
Damon Spencer, owner
Bridgeville, PA

Russian Pointe Newsletter
April 2010

Greetings from Aleksandra

Harvard OMP39

I'm thrilled to announce my graduation from Harvard Business School! Saying goodbye on Friday, March 26, was both exciting and sad. When I first applied two years ago, I had high hopes but couldn't fully imagine how the OPM Program would meet and exceed my expectations. Looking back, I know that I will always remember those weeks of intensive study with both fondness and satisfaction, and that my Harvard experience will be with me throughout every aspect of my life.

As I return to Chicago this week (after traveling to New York and D.C.), what's first in my mind is how I will implement everything I learned at Harvard, from my brilliant professors, fascinating classmates and in-depth studies. I've already brought much of this learning into my everyday work with Russian Pointe, and I look forward to developing the company even further.

Aleksandra EfimovaI miss Harvard already, but I'm happy to be home, and eager to "roll up my sleeves" at the office, at the Boutique and on the road!

Aleksandra Efimova
President

Harvard photo gallery
March Trade Shows

DRN ExpoElizaveta Efimova and Juneanne Nguyen greatly enjoyed meeting many Authorized Retailers at the DRN Expo in Las Vegas on March 7-9. "It was a wonderful opportunity, especially to meet west-coast retailers we might not see in person very often," Elizaveta reports. "It was also great to see our Boutique vendors." While in Vegas, Elizaveta and Juneanne got a chance to see two Cirque du Soleil shows.
 
NEDRThe same weekend, Stephanie Unger traveled to a quieter destination: West Springfield, MA, for the annual Northeast Dance Retailers (NEDR) show on March 8-9. Stephanie's seminar on Sunday morning was well-attended, by retailers with plenty of questions about Russian Pointe. "Retailers' questions are so important to us," Stephanie comments. "They give us a chance to take note of how well we are conveying information about Russian Pointe, and what details we might be missing."

(In fact, our latest Focus article - to appear this month on the website and in the May Newsletter- was inspired by a question asked at NEDR. Keep those questions coming!)
March Dance Happenings
Tchaikovsky BT at RPDB
The Boutique staff had a grand time with dancers from The Tchaikovsky Ballet Theatre of Perm, Russia, who performed at Chicago's Auditorium Theatre of Roosevelt University on March 20 and 21. "They adored the Boutique, and we enjoyed helping them shop and hearing their stories," said Elizaveta Efimova. "I was especially inspired by a dancer who had gone right back to class after each of her two small children was born."

Elizaveta, who attended with several friends and her daughter Klava, found their performance of The Sleeping Beautyeven more meaningful after having met the dancers. "I loved recognizing them on stage," she said. She reports that the production was "very Russian" and traditional, with exquisite dancing, exceptional costumes and beautiful backdrops.

Also in March, Russian Pointe staff members attended performances by Hubbard Street Dance Chicago (March 18-21) and Alvin Ailey American  Dance Theater (March 24-28). Boutique manager Ali Aguilar called the Ailey performance an "emotional and wonderful experience. I was just speechless afterward, and will see them every chance I get - witnessing such a memorable performance could never get old!"

Spring Cleaning
New Boutique Products - Chicago and Online

Yumiko spring 10

Posh Jewel Tones  Wear Moi Icone Leo  Repetto Bags
Bodywrappers mock-zip leo Wear Moi Wallis Leo Jozette for Mirella
Lots of new products for spring!
Left to right, from top: new Yumiko bodywear in a fabulous array of colors and styles, including striking menswear; Posh Fairy Skirt in lovely jewel tones; the updated-classic Icone by Wear Moi (four colors available); Repetto bags in black, earth tones, and shades of blue and pink; striking Zip Front Mock Neck Leo by Body Wrappers; sleek Wallis mock-neck leo in four colors, by Wear Moi; Jozette for Mirella MJ7125 with an ultra-stylish woven bodice (also in black).
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