russian pointe

In This Issue
Coming Events
Brava!
New Products
New Authorized Retailers
Mini Russian Pointes
Holiday Hours
Pointe Shoe Decorating
November Seminar
Russian National Exhibition
All 4 Dance Trunk Show
Retailer Survey
Happy Holidays!
Coming Events

Nutcracker_Family_Dinner 
December 12
Joffrey Ballet
Nutcracker Family Dinner
Palmer House and
Auditorium Theatre, Chicago
Russian Pointe staff will be on hand for festive face painting.
 
Affinity Night
December 16
Joffrey Ballet Affinity Night
Joffrey Tower, Chicago
Aleksandra Efimova will host Joffrey's 2009 Nutcracker Affinity Night. This event is by invitation only.

Brava!
Brava Image 
The latest model in the Spotlight Collection debuted in November. Retailers: orders are being taken for our first shipment of these beautiful shoes. Dancers: contact your Authorized Retailer to try Lumina and Brava.
New Products from Russian Pointe
RP Greeting Cards
RP water bottle and tote

Add a touch of elegance to everyday life with beautiful new products from Russian Pointe! Available exclusively through Russian Pointe Dance Boutique, Chicago and Online. (Receive a water bottle or tote as a special gift when you spend $150 or more at the Chicago Boutique!)
Shop Russian Pointe products online
Russian Pointe Welcomes New Authorized Retailers!
BouCou Logo
Bou Cou
Candace Love, owner
Montgomery, AL
 
Dance & More Store 
Dance and More Store
Kat Barlow, owner
Fayetteville, AR
Russian Pointe Mini-Shoes
Mini Pointes
Perfect for everyday or holiday decorating, Russian Pointe mini-shoes come in traditional pink satin, plus snowy white, glittering gold and rich red and blue. (Great gift idea: buy ruby red for Rubin wearers, sparkling blue for Sapfir!) Beautifully crafted in Moscow, just like real Russian Pointes.
 
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Russian Pointe Newsletter
December 2009
Welcome from Aleksandra
Aleksandra and niece Klava 
Can contrasting elements combine to create the most exciting and unexpected outcomes? Absolutely! This was certainly the case for me on a late November Sunday, when warm sunshine and cold ice came together for one of my most memorable afternoons of the year. With the temperature a comfortable 50°F, many Chicagoans were enjoying skating at Chicago's Millennium Park, where the ice rink is free and open to the public. For me, experiencing the day with my niece Klava, it was a good demonstration of the saying, "The best things in life are free."
 
I thought about the contrast between sun and ice, and also in ice itself. The whole concept of ice amazes me; shapeless, flexible, flowing water, after a small temperature change, becomes a surface that is hard (especially when you fall), sharp (have you ever had an ice cut?) and supportive (enough to resist the sharp blades of ice skates). Snow presents its own contrasts. Packed into towering banks, it can bring a city to a standstill, holding up transportation and canceling important events. Yet, individual snowflakes melt almost instantly if you catch them in your hand, and their crystalline beauty awes us all.
 
Many times, amazing things happen when contrasting elements work together like sun and ice, one calling into focus the qualities of the other... Read more
 
Aleksandra Efimova
President
 
Photographed with Klava at Chicago's Millennium Park ice rink
Holiday Hours
 
Russian Pointe Dance Boutique
Christmas Eve: 10 am - 4 pm
Christmas Day: closed
New Year's Eve: 10 am - 6pm
New Year's Day: noon - 6pm

Russian Pointe, Inc. (wholesale) will be closed on Christmas Eve and Day, and New Year's Eve and Day.
Pointe Shoe Decorating
at Russian Pointe Dance Boutique 
Pointe Shoe Decorating Event 
During Chicago's Magnificent Mile Lights Festival on November 21-22, dozens of visitors to the Boutique enjoyed creating beautiful decorated pointe shoes. All ages participated, including many families. "I was so happy to see parents, especially, engaging in a creative project like this with their children," commented Russian Pointe designer Elizaveta Efimova. "People can be so shy about art." Russian pointe provided the pointe shoes and a colorful, sparkling array of decorating materials, free of charge. The Boutique also ran a 10%-off sale throughout the weekend.
View a gallery of bedazzled pointes!
 
November Pointe Fitting Seminar
Retailer Seminar Video
November's fitting seminar at Russian Pointe Dance Boutique was our best-attended yet, with 13 retailers from six stores in California, New Hampshire, Ohio, Illinois and Michigan. In addition to the usual presentations and activities, we introduced new training exercises, and a quiz with prizes. Retailers participated in hands-on fittings and discussions about fitting, service and inventory as a group, in break-out sessions for small groups, and in individual consultation.
Russian National Exhibition
McCormick Place, Chicago
Russian Exhibition

Russian Pointe President Aleksandra Efimova was present for the exhibition, which was opened by Mayor Daley, Russian Ambassador Sergey Kislyak and a representative from the Russian Trade Ministry. Members of over 100 Russian companies traveled across the world to meet with potential clients, partners and business connections in the Chicago area. Guests were entertained by dancers in national costumes, Russian folk musicians and other artists.
Read more
All4Dance TrunkShowAll 4 Dance Trunk Show

Boutique Manager Ali Aguilar traveled to Edmonton, Alberta (Canada) for a trunk show seminar on November 21. By arrangement with owners Kim and Damien Ehlers, Ali brought a size run of Polette, a model that All 4 Dance had never carried. Many dancers chose Polette in the personal fittings offered as part of the trunk show. "This is a great way for retailers to try out new models," says Trunk Show Coordinator Stephanie Unger. "Instead of just looking at a sample, they have the opportunity to see if dancers will choose the model before they order it."
Retailer survey
 
Many thanks to the many retailers who have responded to our recent survey. If you have not yet responded, it's not too late to share your opinions and receive your discount code (retailers only; offer expires on 12-30-09).
Happy Holidays from Russian Pointe!
Ballerina Tree from RP
 

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